Daniel Frierson

Vice President, Chief Operating Officer & Director, Dixie

Search every verified Daniel Frierson interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Dan Frierson, chairman of The Dixie Group, discussed the company’s first-quarter 2025 financial results and its performance in a retail survey in a May 2026 interview on FloorDaily.net. He stated that the company has a plan to improve profitability by over $17 million in 2025, which includes IEPA tariffs received in the first quarter. Frierson noted that the soft-surface industry has declined 35% in the first quarter over the past five years, but said the Dixie Group gained market share in every quarter during that period except one. He attributed this to investments in higher-end decorative products and new equipment. Frierson also commented on the company’s ranking in the 2026 Retail Survey published in Floor Focus’ April issue, where the Dixie Group placed second in quality and design for carpet and second in service, quality, and design for custom-cut area rugs. He said the results reflect the company’s investment in decorative products and customer recognition of that effort. Regarding recent business trends, Frierson said the first quarter started slowly but picked up, then dropped “pretty dramatically” after the U.S. bombed Iran. He added that order entry for soft surface in the second quarter has been above the prior year’s levels.