Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation
I speak with Fortune Brands CEO Nicholas Fink about home products, sustainability, security, and his leadership journey.
Chief Executive Officer & Director, Fortune Brands Innovatns
Search every verified Nicholas Fink interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Nicholas Fink, CEO of Fortune Brands Innovations, has discussed the company's focus on innovation and sustainability, including its "Mission Moen" commitment to save a trillion gallons of water by 2030. He described a connected water management system that uses AI to detect leaks and shut off a home's main water supply, and said the company is working with insurers to offer the product, which costs around $750, with a potential subscription model. Fink also stated that the company's Fiberon composite decking is made from 95% recycled content. Fink has commented on the housing market, describing it as "fundamentally underbuilt" and stating that consumer interest in home renovation remains strong, with Google search data showing levels 25 to 35 percent above pre-COVID levels. He noted that the company reduced its tariff exposure in China and is a major U.S. manufacturer across its segments. Regarding the company's separation from its cabinets business and rebranding to Fortune Brands Innovations, Fink said the move was designed to focus on "supercharged" areas such as connected products, material science, and outdoor living.
“We have a purpose here at Fortune Brands which is to elevate every life by transforming spaces into havens. Everything that we touch transforms the space, whether it makes it more beautiful, whether it makes it more efficient, whether it makes it safer.”
“This year certainly had its fair share of things like tariffs and the impact of tariffs on consumer confidence. I'm confident that we navigate through this over time, but it's kept us busy for sure.”
“It uses AI to learn your habits over two weeks and then any abnormality it will flag to you and it can do anything from detecting a leak drop as small as one drop per minute to, if you have a catastrophic leak, it'll shut off the main and save your house.”
“We're now working with major insurers to get these into people's homes to mitigate the insurance claims, to get people rebates in some cases. At a time when housing affordability is a huge issue, if I can take a lot of cost out of your insurance premium, that goes a long way.”
I speak with Fortune Brands CEO Nicholas Fink about home products, sustainability, security, and his leadership journey.
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Thanks for watching I really appreciate it, β Nick Fink.
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