Robert Sanchez: Turning Failure Into Competitive Advantage
Robert Sanchez, chairman and CEO of Ryder System, explains how a 90-year-old company stays relevant by deliberately embracing disruption. He walks through Ryder’s shift from a truck rental brand to a diversified transportation and logistics partner, detailing the strategic choices behind narrowing geographic focus, expanding asset-light services, and investing in technology. Sanchez also shares how leadership mindset shapes culture—especially the importance of giving people permission to try, fail, and learn without fear. From building trust across a 50,000-employee workforce to institutionali…