XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape.
TheStreet Pro talks with XPEL's CEO Ryan Pape to learn more about the company and how it delivers profits from an invisibleΒ ...
Chairman, President & Chief Executive Officer, Xperi
Search every verified Ryan Pape interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Ryan Pape, CEO of XPEL, discussed the company's business strategy and market performance in an April 2025 interview with TheStreet Pro. He described XPEL's approach as building a curated professional dealer network rather than selling wholesale, and noted that the company has maintained a net debt zero position for years, though he said reinvestment hurdles can be challenging. Pape identified XPEL's internal growth and complexity as the company's greatest challenges, stating they are "all self-induced" and involve scaling culture across 20 countries. Pape noted that the U.S. is XPEL's largest market, accounting for roughly 55% of revenue, followed by China and Canada, which he called the best per-capita market. He attributed the company's growth to rising attachment rates independent of new-vehicle sales and increasing content per vehicle. XPEL invests in brand awareness through motorsports sponsorships, including IndyCar, and Pape directed consumers to the company's website to find independent installers.
“We're not in a transactional business, meaning we don't just sell rolls of our product at wholesale to anyone that wants it. We're in the business of building a curated best-in-class professional dealer network. So really, if someone wants to buy our products, it's really a discussion to say, 'Yeah, you want the produc...”
“We've been fortunate to be a net debt zero position for many years. And I think capital allocation is a challenge and opportunity always. And we've been thankful to be in a really healthy position but also you run this business and you want to reinvest in the business and the hurdles to do that, the hurdle rates you wa...”
“I think our greatest challenges are all self-induced, right? We have a company that we've added products, we've added people, we've added geographies, we've added business models, we're operating in 20 countries, we've added complexity. And how do you get, as you continue to grow that, to keep a bunch of like-minded pe...”
“If you look at our results to the SAR and the main reason that is is because attachment is growing independent of what the SAR is doing. And then secondarily you've got this content per vehicle that keeps growing over time too. So I think those are two very powerful drivers.”
TheStreet Pro talks with XPEL's CEO Ryan Pape to learn more about the company and how it delivers profits from an invisibleΒ ...
XPEL's CEO, Ryan Pape, and VP of Revenue, Tony Rimas, highlight how XPEL has grown through the years and how theΒ ...
In this episode, Mike sits down with Ryan Pape, President and CEO of XPEL, for a wide-ranging conversation recorded at SDCΒ ...
PART 4 | XPEL is ready for new adventures! Let's embrace global opportunities! β· Talking with Ryan Pape, CEO of XPEL IncΒ ...
Ryan Pape has spent most of his life in San Antonio. He returned to San Antonio after college and worked in the IT area of aΒ ...
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