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Ola Källenius
Chairman of the Board of Management (CEO), Mercedes-Benz Group AG, Mercedes-Benz Group AG

Secret CLA prototype revealed: First test drive with CEO Ola Källenius

📅 Nov 06, 2024 Mercedes-Benz 9 MIN 73 SEGMENTS · 3 SPEAKERS
See the future before everyone else does! Join host Sarah Harman and Mercedes-Benz CEO Ola Källenius for their very first test ...

Questions asked in this interview

10
  1. 0:49Now, we are here with two camouflaged vehicles. What is going on today?
  2. 1:20It was very fun! A little bit scary?
  3. 2:11Now, these are still camouflaged, but can you give us a hint? What can we expect?
  4. 2:44It has got to be perfect. Can I take a look?
  5. 6:02Out of all of these different testing conditions and grounds, which one is your favourite?
  6. 6:12Yes? Shall we check it out?
  7. 8:09Now, Ola, talk me through this two-speed transmission. How does that work?
  8. 8:43Shall we take a look at how fast this can charge?
  9. 8:52OK, Ola, moment of truth at the charging station. How fast is it?
  10. 9:17Espresso is a deal. Shall we?
Sarah 0:33 ↗
Hi! Welcome to the exploration of yet another, or should I say, two new vehicles. But someone is missing. I think you know who I am talking about. Ola, great to see you!
Ola Källenius 0:47 ↗
Sarah, good to see you again.
Sarah 0:49 ↗
One year ago, you took me for that test drive up on the Schöckl in the electric G. I missed out on Sweden but Marie filled in. Now, we are here with two camouflaged vehicles. What is going on today?
Ola Källenius 1:14 ↗
Well, it is great to be back testing some cars and that G experience was fun, right?
Sarah 1:20 ↗
It was very fun! A little bit scary?
Ola Källenius 1:22 ↗
A little bit scary, yes.
But we handled all situations.
Sarah 1:23 ↗
You did.
Ola Källenius 1:26 ↗
Today we are in Immendingen, our test track, south of Stuttgart, and we are looking at this fantastic new CLA, a fully electric next generation vehicle that ushers in an era of a whole generation of new vehicles from Mercedes. The engineers were really smart and developed a modular platform where we also have a brand new, hybridized, electrified combustion version of the car coming.
Sarah 1:55 ↗
OK, sounds very promising.
Ola Källenius 1:56 ↗
Absolutely! The most intelligent car that we have ever made. Super computer on board, sensors everywhere, artificial intelligence-based software. It feels like this is the complete package.
Sarah 2:11 ↗
One thing really stuck out to me in the design concept: the headlights. Now, these are still camouflaged, but can you give us a hint? What can we expect?
Ola Källenius 2:21 ↗
Absolutely. Design is super important to us. Of course, our designers love those little details. When they look at the headlight, the headlight has a function but it is also a piece of art. It is like jewelry on the car. So, you have this sleek, sporty shape. But the headlights, especially at night, are the first thing you see. It just has to be perfect.
Sarah 2:44 ↗
It has got to be perfect. Can I take a look?
Ola Källenius 2:47 ↗
Shall we take a peek?
Sarah 2:48 ↗
Yes! May I?
Oh, look at that! Those artists did not disappoint us. That looks pretty sharp.
Ola Källenius 3:05 ↗
See the cues here to the Mercedes star with those beautiful pieces of glass.
Sarah 3:09 ↗
I love that. I am glad you pointed that out.
Ola Källenius 3:12 ↗
But it is also high performance. A headlight is all about safety. At night, you want to be able to very precisely make sure that you see everything you need to see. But also not blind people coming towards you. This is important. It is an intelligent headlight, not just light and not just beauty.
Sarah 3:31 ↗
It does not just look cool, it also works. I cannot wait to put it to the test.
Shall we take a spin?
Ola Källenius 3:35 ↗
Let's do it.
Sarah 3:42 ↗
OK, where are we going?
Ola Källenius 3:43 ↗
We will start with the electric one.
Sarah 3:45 ↗
Let's do it. But you are driving, Ola.
Ola Källenius 3:50 ↗
All right, safety first.
Sarah 3:51 ↗
Safety first.
Ola Källenius 3:55 ↗
Hey, Mercedes! How are you?
Virtual Assistant 3:57 ↗
All the better for hearing your voice.
Sarah 3:59 ↗
Hey, who is this?
Virtual Assistant 4:01 ↗
This is your Mercedes-Benz virtual assistant.
Ola Källenius 4:04 ↗
It is like you have a butler in the car at your service to answer questions and help you operate the car or any other question that you might have.
Sarah 4:12 ↗
I have always wanted a butler.
Ola Källenius 4:14 ↗
This is MB.OS, Mercedes-Benz Operating System.
Sarah 4:17 ↗
OK.
Ola Källenius 4:19 ↗
In its first full version. Every digital feature you can possibly think of, you will probably find in this car.

35 more exchanges in this transcript

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Cite this transcript

APA, MLA, BibTeX
APA

Källenius, O. (2024, November 6). Secret CLA prototype revealed: First test drive with CEO Ola Källenius [Interview transcript]. Mercedes-Benz. CEOInterviews.AI. https://ceointerviews.ai/interview/1004526/

MLA

Ola Källenius. "Secret CLA prototype revealed: First test drive with CEO Ola Källenius." Mercedes-Benz, 6 Nov. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1004526/.

BibTeX
@misc{kllenius2024_1004526,
  author       = {Ola Källenius},
  title        = {Secret CLA prototype revealed: First test drive with CEO Ola Källenius},
  howpublished = {Interview transcript, Mercedes-Benz. CEOInterviews.AI},
  year         = {2024},
  month        = {nov},
  url          = {https://ceointerviews.ai/interview/1004526/},
  note         = {Speaker-attributed transcript with timestamps}
}