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Ola Källenius
Chairman of the Board of Management (CEO), Mercedes-Benz Group AG, Mercedes-Benz Group AG

The CLA prototype revealed: First test drive with CEO Ola Källenius

📅 Dec 09, 2024 Mercedes-Benz Canada 9 MIN 1046 VIEWS 30 SEGMENTS · 2 SPEAKERS
See the future before everyone else does! ​ Join host Sarah Harman and Mercedes-Benz CEO Ola Källenius for their very first test ride with the highly anticipated, next generation Mercedes-Benz CLA.​ But this is no ordinary reveal – you're getting a rare, first-hand glimpse at a top-secret, pre-production prototype that’s set to redefine the future of driving.​ From electric to combustion, the cutting-edge virtual assistant, and the striking star-inspired lighting design: Which feature will be your favourite? Watch now and tell us in the comments!​

Questions asked in this interview

7
  1. 2:11Now I know these are still camouflaged, but can you give us a hint what can we expect?
  2. 2:46Can I take a look? Should we take a peek?
  3. 2:57Well, those artists did not disappoint us, did they?
  4. 3:31I can't wait to put it to the test. Shall we take a spin?
  5. 6:00Okay, so out of all of these different testing conditions and grounds, which one is your favorite?
  6. 8:08Now Ola, talk me through this two-speed transmission. How does that work?
  7. 8:37Should we get out and take a look at how fast this thing can charge?
Sarah 0:32 ↗
Hi guys, welcome to the exploration of yet another, or should I say two new vehicles. But there's someone who's missing. I think you know who I'm talking about. Ola, great to see you. Hi Sarah, good to see you again. Now it's been about a year since you took me for that test drive up on the Schöckl in the electric G. I missed out on Sweden, but Marie filled in. Now we're here with two camouflaged vehicles. Tell me what's going on today.
Ola Källenius 1:13 ↗
Well, it's great to be back testing some cars. That G experience was fun, right? It was very fun, a little bit scary, a little bit scary, but we handle all situations. So today we're in Immendingen, our test track south of Stuttgart, and we're looking at this fantastic new CLA here, fully electric, next-generation vehicle that ushers in an era of a whole generation of new vehicles from Mercedes. The engineers have been really smart here. They have developed a modular platform where we have also a brand new hybridized, electrified combustion version of the car also coming. Sounds very promising. Absolutely, most intelligent car that we have ever made, supercomputer on board, sensors everywhere, artificial intelligence-based software. It feels like this is the complete package.
Sarah 2:11 ↗
You know, Ola, one thing that really stuck out to me in the design concept was the headlights. Now I know these are still camouflaged, but can you give us a hint what can we expect?
Ola Källenius 2:20 ↗
Absolutely. Design is super important to us, and of course our designers, they love those little details. So when they look at the headlight, of course the headlight has a function, but it's also a piece of art, like jewelry on the car. So you have this sleek, sporty shape, but the headlights, especially at night, it's the first thing you see. Just got to be perfect.
Sarah 2:46 ↗
Can I take a look? Should we take a peek?
Ola Källenius 2:48 ↗
Let's do it. Okay, maybe.
Sarah 2:57 ↗
Oh, look at that! Well, those artists did not disappoint us, did they? That's looking pretty sharp.
Ola Källenius 3:04 ↗
Not at all. And do you see the cues here to the Mercedes stars with those beautiful pieces of glass? I love that. I'm glad you pointed that out. But it's also high performance. A headlight is all about safety. At night, you want to be able to in a very precise way make sure that you see everything you need to see, but also not blind people coming in the other direction. This is important. So it's an intelligent headlight, not just light and not just beauty. It doesn't just look cool; it also works well.
Sarah 3:31 ↗
I can't wait to put it to the test. Shall we take a spin?
Ola Källenius 3:41 ↗
Okay, where are we going? I think we start with the electric one. All right, let's do it, but you're driving. Okay, all right. Safety first, safety first. Hey Mercedes, how are you? All the better for hearing your voice. Hey, who is this? This is your Mercedes virtual assistant. It's like you have a butler in the car that is at your service and can answer questions and help you operate the car or any other question that you might have. I have always wanted a butler. This is MB.OS, Mercedes-Benz Operating System, in its full first version. So every digital feature that you can possibly think of, you'll probably find in this car.
Sarah 4:35 ↗
So Ola, where are we?
Ola Källenius 4:38 ↗
So we're in Immendingen, a small town about an hour south of Stuttgart. This is the test track for Mercedes-Benz. It's probably the best test track in the world. We got this huge area to create and recreate roads, pretty much any road condition that you can think of. You can go off-road here, you can go city driving here, you can go high speed here, you can do handling maneuvers almost on a small racetrack. So this is the place where these cars go through thousands and thousands and thousands of kilometers of harsh testing before we launch them.
Sarah 5:22 ↗
Okay, so this is where the cars come, you put them through the paces, and then you deliver them to the consumer.
Ola Källenius 5:26 ↗
Exactly, exactly. Mercedes since forever has been known for extreme testing. I mean extreme. I got a taste of that up with the Schöckl, extreme heat in the desert, extreme cold in Northern Sweden just south of the Arctic Circle. I saw that video. So we do it all. We shake the vehicles, everything that you can possibly think of, these cars have to go through before we start production, since of course one of the reasons why you buy a Mercedes is it's a car that lasts.

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Cite this transcript

APA, MLA, BibTeX
APA

Källenius, O. (2024, December 9). The CLA prototype revealed: First test drive with CEO Ola Källenius [Interview transcript]. Mercedes-Benz Canada. CEOInterviews.AI. https://ceointerviews.ai/interview/1004527/

MLA

Ola Källenius. "The CLA prototype revealed: First test drive with CEO Ola Källenius." Mercedes-Benz Canada, 9 Dec. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1004527/.

BibTeX
@misc{kllenius2024_1004527,
  author       = {Ola Källenius},
  title        = {The CLA prototype revealed: First test drive with CEO Ola Källenius},
  howpublished = {Interview transcript, Mercedes-Benz Canada. CEOInterviews.AI},
  year         = {2024},
  month        = {dec},
  url          = {https://ceointerviews.ai/interview/1004527/},
  note         = {Speaker-attributed transcript with timestamps}
}