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Kerrie Jordan
Chief Marketing Officer, Epicor Software Corporation

Kerrie Jordan, VP of Product Management at Epicor, tells us all about their ERP for manufacturers

🎥 Jan 02, 2023 📺 Manufacturing Talks ⏱ 34m
It was such a lot of fun hearing from Kerrie about everything Epicor has going on. Epicor is a software development company ...
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Transcript (43 segments)
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Narrator0:00
Welcome to Manufacturing Talks with Jim Vinoski. Industry has a million cool stories, and Jim talks to the movers and shakers who are making them happen. Let's dive in.
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Jim Vinoski0:17
Welcome back to Manufacturing Talks. I'm Jim Vinoski, your host, and we're sponsored by Cosgrove Content, your wordsmiths for industry. So if you work in a business that's technical in nature and you struggle to find someone who can write about what you do, look us up at cosgrovecontent.com. And we're welcoming today Kerrie Jordan with Epicor. She's the VP of product management there. Welcome, Kerrie.
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Kerrie Jordan0:36
Thank you so much, Jim. I'm glad to be here.
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Jim Vinoski0:39
I'm glad you're here, and happy New Year to you.
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Kerrie Jordan0:41
Happy New Year.
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Jim Vinoski0:44
So we're going to get off to the races in a big way. Kerrie and I chatted before, and she's a lot of fun, so looking forward to a great conversation. Just for our audience, tell us who Epicor is and what Epicor does.
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Kerrie Jordan1:03
Sure, happy to. Epicor is a business software provider focused on essential industries. We serve those hard-working businesses that keep the world turning: manufacturing, distribution, building supply, retail, and automotive. We help from an ERP perspective but also with other industry productivity solutions like e-commerce tools, business intelligence, content management. We're really focused on being a technology partner for those essential businesses.
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Jim Vinoski1:58
Okay, and then a quick follow-up: tell us what an ERP is, in case anyone doesn't know.
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Kerrie Jordan2:04
That's a great question. Enterprise resource planning. It's a business software application focused on managing financials, tracking transactions, ensuring efficient operations through the shop floor. There are all kinds of ERPs; we're focused specifically on manufacturing. It's a general business category of software.
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Jim Vinoski2:43
I'm guessing most of our watchers and listeners know what an ERP is, and I bet a lot of them are out there cringing. So before we get into that, tell us about yourself, what got you into all this, and what makes you tick.
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Kerrie Jordan3:03
Sure, thank you for asking. I lead a team of product managers. Our company is focused on these industries, but we're unique in how we help a variety of essential industries use tools like e-commerce and business intelligence. I got into this space after a background in product marketing and customer success. My education is in marketing and English, so I love storytelling. That's what got me into manufacturing—the story arc, the challenges, the innovations. It was my love of storytelling that brought me here.
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Jim Vinoski5:04
Nice. I agree—it's a unique time with a confluence of opportunity and technology, a jumping-off point to get beyond frustrations like ERP. Let's talk about ERP and your other software. What are the big opportunities you see?
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Kerrie Jordan5:33
Given what's happening—supply chain fluctuation, consumer behavior swings, talent changes, sustainability trends—ERP technologies are being pushed to extend beyond the core of financials and operations. They need to bring locked-in data to life, create customer experiences, connect to suppliers, and work within digital ecosystems. It's exciting, but there are also challenges like cybersecurity. One area I love is using configurable products to create personalized buyer experiences, like Tough Shed's 3D visualization. That data flows from the website to the ERP and the shop floor, ensuring accurate orders and timely delivery. That's the kind of differentiating experience manufacturers want today.
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Jim Vinoski9:31
You raise a really great point. As consumers, we're used to those experiences, but manufacturers often miss that's what their customers want. There's a lot of hype around Industry 4.0 and IIoT, but I think the biggest bang for the buck is often in work process and office automation. What should people look at to compare opportunities in office efficiency vs. plant floor efficiency?
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Kerrie Jordan10:28
That's a great question. When done well, it's all interrelated because data flow across the organization creates competitive advantage. Over time, companies accumulate multiple applications, leading to data entry frustration and lack of trust. Creating connectivity and integration among applications unlocks productivity, efficiencies, and better customer experiences. For example, when a customer calls with a support issue, the team can access the information immediately. There's a lot of opportunity there.
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Jim Vinoski12:21
It's an excellent point about multiple sources of data and the frustration of not trusting them. That's where you lose people, and none of us can afford to lose trained people. Not solving those problems can be a huge drain on your business.
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Kerrie Jordan12:52
Absolutely. Excellent.
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Jim Vinoski12:55
So obviously most people have an existing ERP, and changing is a huge headache. If manufacturers have something dated that's not delivering the solutions we're talking about, what should they look at to determine if it makes sense to make a move to something like Epicor?
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Kerrie Jordan13:20
It always comes down to functionality. Is it solving your business challenges now and for the next few years? You want a flexible platform that supports your vision and pain points. Understand your strategic corporate goals—if you want a great web experience, ensure the ERP can integrate with e-commerce. You need open APIs and standard protocols. It could be from a single vendor with composable modules, or multiple technologies that connect. Establish a single source of truth with bidirectional or one-directional data flow to maintain trust.
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Jim Vinoski16:11
In my experience, a big red flag after an ERP implementation is people still using spreadsheets and documents. Are there things in today's technology that can make people more comfortable with the transition so they don't rely on old tools?
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Kerrie Jordan16:38
You nailed it. There has to be training and an intuitive user experience. Many tools have in-context guided learning, step by step, so employees can learn as they use the system. That's a great resource.
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Jim Vinoski17:48
One big selling point is people not having to remember exactly what they learned six weeks ago—they have a resource in the ERP that walks them through something they forgot. That's huge. Now, there are many companies that offer specialized ERP add-ons for specific kinds of manufacturing. Do you work with those or discourage it?
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Kerrie Jordan18:30
We do work with them. We take an open, connected, people-centric approach. Every organization is unique, especially in manufacturing. We allow flexibility and connectivity for data sharing. It's fine to invest in technology that understands specific compliance requirements, like aerospace or medical devices. The key is that it must work in conjunction with your ERP.
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Jim Vinoski20:07
Good. So tell me about what Epicor has going on today and the big opportunities for the future.
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Kerrie Jordan20:16
We have an Executive Cloud Council made up of our largest cloud customers. They provide feedback that informs our investments and roadmap. Many manufacturers are moving to SaaS-based technologies, and soon the majority of Epicor customers will be on the cloud. We run our cloud on Azure and AWS. The council is a group of strategic leaders we recently met with to discuss data—how to use it, what kinds of data are needed, and how technology can serve that up. With industry data blended with ERP data, and applying AI, we can make suggestions on pricing or supply chain disruptions. Another big area is automation—content management, machine learning to process invoices, and new business models leveraging IoT. For example, tracking pallets to provide customers with real-time visibility, just like Amazon.
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Jim Vinoski25:42
You mentioned cloud and the benefit of migration. I should mention a real-world example: my first recording on my new laptop. I dreaded the setup, but fired it up and it synced with my old laptop like magic. That's what companies need to think about—if a fire or natural disaster hits your local setup, yikes.
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Kerrie Jordan26:30
So true. Great stuff.
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Jim Vinoski26:32
What haven't we talked about in your manufacturing software world that people should know?
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Kerrie Jordan26:40
I think an important element is redefining business models based on these technologies. It's not just about innovating a better widget; the full business model needs consideration. That's where incredible opportunity lies. Piecing together IoT, automation, customer portals, and subscription-based services can have a big impact on the bottom line. Companies shouldn't be afraid—they should look to technology partners, participate in advisory boards, attend user groups, and learn from each other.
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Jim Vinoski28:42
That's really interesting. It sounds like Epicor becomes a business partner across the whole business.
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Kerrie Jordan29:02
We absolutely take that seriously. We work with small family-run businesses up to multi-billion dollar organizations. We rely on customers to inform our roadmap. Being a partner is about the people and the relationships.
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Jim Vinoski29:55
Knowing some of those opportunities, a company like yours can be a tremendous business partner. If your ERP supplier isn't offering that, it's a reason to look for something new. And if you thought ERP companies were too big for a small outfit, now there are people who cater to you.
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Kerrie Jordan30:38
Absolutely.
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Jim Vinoski30:42
Now, let's shift gears. When we chatted, you mentioned we share a leisure pursuit: camping.
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Kerrie Jordan30:51
Yes, love camping. We do tent camping, but when it gets chilly, I might need an RV. I also love music festivals and camping. Have you been recently?
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Jim Vinoski31:29
Yes, I had my scouts out last month. November in Michigan is chilly, and the forecast got worse. We had sleet all day Saturday, but it was an opportunity—if you stay out for 24 hours when the average temperature is below freezing, you get a Polar Bear badge. Several scouts earned it. It made packing up in the snow a little less of a burden.
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Kerrie Jordan32:27
That's cool—making lemonade out of lemons. The campouts that scouts talk about for years are the tough ones.
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Jim Vinoski32:57
So true. Well, where can people find you?
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Kerrie Jordan33:03
People can find me on LinkedIn. It's Kerrie Jordan, spelled K-E-R-R-I-E, and Jordan is J-O-R-D-A-N. Epicor is just epicor.com.
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Jim Vinoski33:32
Our sponsors at cosgrovecontent.com. It has been as much fun as I expected. Kerrie, what a pleasure. Thank you so much.
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Kerrie Jordan33:46
Thank you.
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Jim Vinoski33:47
Thank you to our watchers and listeners for tuning in. Look for us again later in January for our second episode of the month. Take care.
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Narrator33:57
Thanks for tuning in to Manufacturing Talks with Jim Vinoski. Watch for new episodes dropping on the first and third Tuesdays of every month.