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Yasunori Ogawa
Chairman and Director, Seiko Epson Corporation

DE&I talk session –Mr.Ogawa x Sputniko!

🎥 Mar 15, 2023 📺 Epson Corporate ⏱ 31m
Epson global president Yasunori Ogawa recently engaged in a dialogue about diversity, equity and inclusion with ...
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Transcript (28 segments)
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Interviewer0:00
Hello, Mr. Ogawa. Thank you for speaking with us today.
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Yasunori Ogawa0:08
Thank you very much. The pleasure is mine.
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Interviewer0:11
Today we'd like to ask about Seiko Epson—the difficulties unique to Japanese companies, the challenges of transformation unique to manufacturing, what D&I means for Seiko Epson, global expansion, and your own beliefs about transformation. First, could you tell us what D&I means for Seiko Epson?
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Yasunori Ogawa0:49
What we have always considered is the raison d'être of the company. One is to contribute to society by providing valuable products and services. The other is the happiness of our employees. These are closely connected: employees feel happiness through contributing to society, and being happy increases their motivation to contribute further. The foundation is how diverse employees can play an active role. Expanding from there, diverse people with diverse opinions can contribute even more to society. So for me, the starting point is a very simple idea: want employees who want to play an active role to be able to do so even more. That will eventually lead to social contribution.
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Interviewer2:21
So first, all employees are happy in an environment where anyone can play an active role, and that gives back to society. Recently, diversity and such have been talked about more in Japanese society, but historically, Japan has been very male-centric. How did you personally think about D&I over the years?
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Yasunori Ogawa3:01
I have always felt uncomfortable with discrimination and separating people. For example, as a child, boys and girls were separated in many ways. I thought they would mix later in university and society. But when I joined the company, I was first struck by the sight in the employee cafeteria: men and women sat separately. I felt a strong discomfort. Also, there was the distinction between general and regular employees, and in manufacturing, we often used the term 'female employees.' Women's work was mostly assembly or support roles. The male-centered atmosphere always felt off to me. There are so many capable women in Japan, but they can't fully utilize their abilities due to gender or background. That is a loss for the company and for society.
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Interviewer4:42
Exactly. That era, and still now, there is a strong expectation that women should be a certain way and men a certain way. In Japanese manufacturing, that is especially prevalent. How is it overseas?
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Yasunori Ogawa5:09
My mother is British and my father is Japanese. I was born and grew up in Japan, but I was lucky to know the situation in the UK and USA from childhood. If I had been in Japan all the time, I would have seen a male-centered society with few female role models. But going to the UK and USA, I saw female leaders increasing, even prime ministers, and society was functioning well with productivity and innovation. That made me think, how can Japan change? I am from a science background and love engineering and math, but as a woman, there are hurdles in Japanese society. Japan's gender gap is near the bottom, so seeing examples where diversity leads to innovation was very positive for me.
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Interviewer6:52
Education probably has a big influence. In Japan, there is now a movement not to separate toys into boys' and girls' sections, but in the US and Europe, princess toys for girls and robots and Lego for boys is still common. I loved robots and Lego, but they were sold as boys' toys. It hurt as a child. I wondered why there are so few women in science and engineering. I think it starts in childhood. I played with them anyway, but many other children follow the gendered labels. Now the move against gender bias is good. Now I want to ask about your career: you became president in 2020. How did your career at Epson change before that?
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Yasunori Ogawa8:36
I joined the company in 1988 and entered the R&D division, working on image sensors. There wasn't much freedom. Then I moved to the projector business and as an engineer I could do many things. It was very free; my ideas could become products and be competitive. I wanted to create that kind of atmosphere in the company. When I became division head, I noticed the issue of long working hours. Long hours were considered good, but I realized it's not healthy and society was also moving against them. We set a rule to stop at 10 PM, then gradually shortened to 9, then 8. I thought productivity might drop, but actually it improved because people planned better. So we kept reducing.
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Interviewer10:44
Japan's long work hours are a big obstacle to D&I. I have worked in both the US and Europe, and people go home early to spend time with family. Meetings in Japan often involve dinner, but we should have lunch meetings instead. I gave birth last year and my child is 1 year and 1 month old. The Japanese culture of long hours forces a division where one works long and the other stays at home.
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Yasunori Ogawa11:43
When my third child was born, my wife was hospitalized for a month. I had to take care of the children while working. It was actually fun, and I did my work a bit carelessly. But that experience was valuable.
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Interviewer12:41
That's a valuable experience for a president. When you tried to change work styles at Epson, was there resistance?
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Yasunori Ogawa12:50
Yes, there was. People said we should first create measures to make work efficient before shortening hours. But I said shorten time first, then think about what you can do in that time. If you make it efficient, the freed time will just be filled with more work. So by setting a fixed time limit, you naturally prioritize. So we started from that approach.
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Interviewer14:25
I often see in Japanese companies that people do unnecessary things, like making elaborate documents that aren't needed. When you set a time limit, you naturally see what's essential and prioritize. I've experienced that in different cultures.
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Yasunori Ogawa15:36
We have always had dialogue meetings in small groups where we encourage free talk. I often say, start with complaints, because complaints always contain issues. I listen to everything, even extreme gossip. In particular, before I became president, I was in charge of the inkjet development division and talked to female engineers. They were highly motivated, but the company's rules were very restrictive, especially for women with children. For example, there was a promotion exam that required a thesis written outside work hours, which was harder for women. So we worked to change that system.
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Interviewer17:15
Specifically, how was the exam system changed?
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Yasunori Ogawa17:25
The promotion system required a written thesis and a written exam. The thesis had to be done in personal time, not work time. That was a big burden, especially for women who had less free time. So we changed the system to be fair for everyone, regardless of gender.
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Interviewer18:22
I think having time for innovation is real, especially after working overseas. Japan's craftsmanship culture, with its focus on long hours and perseverance, can conflict with work style reform. How did Epson manage that?
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Yasunori Ogawa18:58
We are still in the middle of the road. Not everyone is fully committed to diversity. There are conflicts, especially in manufacturing. The traditional Japanese management style where a leader pulls everyone in a straight line may have worked when technology evolved quickly, but that model is reaching its limits. Now it's more important to utilize diverse opinions, so management style must change to maximize the power of people on the ground. But many still think leaders should be a certain way, macho, which makes some people think they can't become managers. That's a big problem.
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Interviewer21:10
I teach as an associate professor at an art university. Over 60% of the students are female, but in the design department, I am the first female professor. That was in 2019. Many female students think they can't succeed because all the successful professors are male. So my first mission was to show them that they can succeed. I invite young female artists and designers to speak, and the students gain confidence. The same applies to business and engineering. We need to provide role models and also change rules, not just awareness. Equity is more important than equality.
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Yasunori Ogawa22:28
That's right. We need to create rules that support equity, not just say equality. It's important to understand the difference between equity and equality. Without that, awareness won't change and work styles won't improve.
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Interviewer23:33
The term equity is starting to spread in Japan. I'm glad you mentioned it. It's not just about gender; it applies to LGBTQ, disability, race. There are systems that make it hard for minorities to thrive. So looking at the system is key. Is that a management intention?
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Yasunori Ogawa24:49
Globally, Japan is far behind, especially in women's participation. I recently went to Singapore, and at Epson's sales and manufacturing companies there, most managers are women. Singapore has good infrastructure for childcare, making it very workable. Seeing that, I feel we are still lagging. We are focusing on women's advancement in Japan first, then expanding to disabled, age, LGBTQ, and foreigners. But since becoming president, I haven't been able to travel much.
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Interviewer26:21
There is so much wasted potential. With a dual background, you can see that. In 2018, there was news about a university systematically limiting female applicants. The excuse was that women leave after marriage. That kind of stereotyping binds everyone. It's tough for both men and women. I hope those constraints disappear soon. In D&I, women's advancement is often highlighted, but some don't understand why it's necessary. Changing work hours is key: long hours are not women-friendly. But shortening hours makes men happy too, as they gain time for family. So it's a win-win for everyone. It's about understanding different choices, not forcing women to work. Both men and women should have options.
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Yasunori Ogawa29:36
The key is to continue saying that D&I is crucial. It ties to social contribution and employee happiness. Those two sides are inseparable. We have to keep saying it and never give up. This is a never-ending journey.
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Interviewer30:48
That's wonderful. I believe in continuing to spread that message. Diversity will bring happiness to employees. I support your efforts. Thank you very much.
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Yasunori Ogawa30:51
Thank you very much for listening to my story.