Eileen Somar Sanuki0:02
Good morning ladies and gentlemen. My name is Eileen Somar Sanuki. I'm the CEO of Allianz Turkey. I've been with the Allianz Group for 13 years, the last four in Turkey, first as CFO and integration manager of the acquisition we did in Turkey in mid-2013, and since the beginning of the year I've taken over as CEO. It's a great pleasure to be here today to present our innovative and disruptive modular health product in our private health insurance business. In the first three pages you have an overview of how the Turkish insurance sector has been. I will not go through all the numbers, but I will say that with the acquisition of Yapı Kredi Sigorta, Allianz Turkey has become the number one P&C and health player, number two life player, and number three pension player in Turkey, making us the largest insurance and pension company. Here you see the development of our revenues and operating profit. As of September 2016, our revenues have reached about 1.96 billion euros despite the depreciation of the Turkish lira versus the euro, implying year-on-year growth of 33%. Our operating profit has reached 147 million euros in nine months, with year-on-year growth of 39%. Following the successful acquisition and merger, our growth continues to be strong, and our customer numbers have exceeded 6 million. Now let me give you a short introduction to the Turkish health insurance market. Turkey is a very young country – more than 42% of our population is under 25, compared to 26.7% in Europe. This is promising, but we don't face the aging problem today, but we will in the future. By 2050, the population under 25 will increase to 33%. This has huge implications for healthcare expenditures. Total healthcare expenditure in Turkey as a percentage of GDP is less than 40% of the OECD average, and per capita spending is less than a third. Healthcare spending is increasing at over 14% nominal and 7% real, and pressure on the social security system is rising. Private health insurance penetration is only 0.18%, less than half the European average, so the potential is big. As Allianz Turkey, we have seen this potential, and with the acquisition, we have become the dominant leader in health insurance with a 36.5% market share as of end 2015 and a combined ratio of 98%, compared to the market's 92% (excluding us it would be 105%). We have 882,000 customers and the widest medical network in terms of pharmacies, physicians, and hospitals. Our customers benefit from speed and quality of our network, and we settle directly with hospitals, so customers have no out-of-pocket payments except co-payments. This allows us to process 90% of claims within our own network. We have invested heavily in integrating our systems with hospitals, achieving 70% straight-through processing – approval within two seconds, or 6.8 minutes if authorization is needed. We also offer a mobile app where customers can upload invoices and get payment the next day. Why did we want to do modular health? We wanted to address key challenges: after the acquisition we had two portfolios with nine products and 96 different plans, and we needed to retain customers and maintain service. Competition is fierce, medical inflation is well above consumer inflation, and from a customer perspective, private health insurance is difficult to understand, the sales process is cumbersome, and it's expensive. Only the socioeconomically higher segment can afford it. So we designed modular health to reduce complexity, increase transparency, reach the mass market, and diversify our hospital network to include lower-cost private hospitals. I'd like to share a video showing the sales process. The modular product lets customers choose exactly what they need. To address anti-selection, we have rules such as requiring outpatient module with inpatient, maternity with inpatient, and family members must take the same combination for discounts. We have 50 to 60 rules and monitor behavior closely. The product has significantly improved the customer journey with immediate price comparison, full transparency, user-friendly design for agents, more options, and instant contract creation with 68% straight-through policy processing, up from 30-35% a year ago. Results: business growth has been 56% year-on-year, achieving our aim of broadening the customer base. Low-cost network utilization rose from 2% to 39%, reducing customer costs and co-payments. Customer satisfaction increased 30%, with MPS reaching 48%. One agent told me, 'I'm not selling this product, it sells itself.' We are also investing in services like Dr. Allianz, a 24/7 service, a fully digital mobile app with a single customer view for all policies, and a secure home service for customers over 70 to prevent falls. Next, we will launch chronic disease management starting with diabetes – 71% of deaths in Turkey are from chronic diseases, and 7 million people have diabetes. We will proactively provide patients with devices to measure blood sugar, upload to a dashboard for monitoring and coaching, and share with their doctor with permission. Our retention rate in health after the lifetime guarantee is close to 98%, and these customers stay with us lifelong. We are working on engagement tools for well-being and doctor/network ratings. In Turkey, we are the dominant leader, but our aspirations are higher. We want to disrupt ourselves before the insurance sector is disrupted. We aim to be the wellness coach, health and safety advisor, and treatment assistant to our customers. We want to own the health space and continue to pioneer solutions. Thank you very much for listening.