Melinda25:37
Thank you, Dominique. The B2C Europe segment ambition is clear: grow service revenue 2.5-3% and win customers' hearts. We have done it in the past, growing faster than competition by bringing the right products: unlimited data (40% of postpaid base), fiber penetration (35% utilization), and fixed-mobile convergence (55% of fixed customers). We developed digital capabilities: end-to-end digital journeys, Magenta app penetration to 70%, one shop, reduced time to market, and daily customer feedback via Medallia. For the future, we have four strategic building blocks. First, monetize mobile network superiority through more-for-more, adapting to customer segments like influencers and mobile gaming, and fixed wireless access. Second, unlock digital capabilities with flawless activation, enabling traveler market, household subsidies, and youth propositions. Third, leverage our strong FMC position through home experience. Fourth, differentiate with data and AI and the Magenta Moments platform. We will continue to win the hearts of our customers.
We will push further our utilization of fiber connection with a comprehensive device portfolio, bringing next-generation routers and mesh devices so customers can enjoy the speed we offer. We also want to monetize those hardwares. Over the next two years, we need to bring home experience capabilities to families, enabling them to manage their homes digitally and enjoy peace of mind: checking network quality, device connectivity, guest access, screen time, and embedded filtering. The real growth will come from fixed mobile convergent (FMC). We have 55% penetration on fixed broadband, households using more than four services, and double-digit revenue growth. Three drivers: we moved from discount logic to value (double data, top-ups); we shifted the organization to an FMC-first mindset; and we supported front-line staff with data, next best offers, and propensity models based on real usage. In the future, we will combine core services with digital services and IoT, such as local content (Voyo in Slovakia), group deals (Netflix), device warranties, insurance, and security. Some countries are experimenting with payment solutions and telemedicine. The third pillar is data and AI: we decreased non-sales contacts by 35% and improved churn share by 22 percentage points. We collect data from regular systems and will increase from gateways, routers, and TV with consent. Broader data and computing generate actionable insights, tailor propositions, and improve conversion, revenue, and satisfaction. Contextualization gives front-line staff 360-degree customer views. AI will digitize simple transactions (e.g., 40% of contract prolongations via app in Slovakia). Our last pillar is Magenta Moment, live in eight countries with 4 million engaged customers and 24 million transactions. NPS is 10% higher and churn 40% lower among users. Next, we will move from selecting propositions to a digital lifestyle platform, supporting customers from booking to payment, unlocking revenues via subscriptions, revenue share, and campaign fees. Innovation areas include instant payment (PISY in Greece), insurance (aggregator in Greece, white label in Hungary), and Wi-Fi sensing for home security and elderly care. We are proud of the results; B2C Europe will grow through digital capabilities, contextualization, data and AI. Enjoy the short film.