Jean-Claude Fayat3:59
So at the same time as I took the presidency of the CCE, some time after, we all said, all the CCE, we noticed that in Aquitaine as in all regions, there was often a dispersion of efforts made internationally, among others by the chambers of commerce. So we started in Aquitaine by centralizing all international on what was called CCI International Aquitaine, which centralizes all international efforts in the different territorial chambers. And then when we did that, we said to ourselves at the time there was a very important effort on collective actions. We believed in it quite little; we thought individual support was more important. So we made a lot of effort initially on individual support to advise companies, especially SMEs, to go international. And then we said collective is not necessarily bad, but not as it was done. So we preferred to reason on a collective that is around sectors, hunting grounds, to have more coherence, so that when we go to a country, we bring companies that are complementary, that present a global offer, and who instead of wondering how they will take a piece of the cake, they first wonder how to make the cake bigger. So that's a bit the object of this principle Urba Aquitaine, but it brings together everything around the smart and sustainable city. And today it represents 75 SMEs from Aquitaine that are in it.