Veronique Penchienati-bosetta37:53
Yes, lots. But what I find most interesting, and it should make everyone reflect on leadership, is that during crises, people do wonders. And that's true. Why? Because we free them, we trust them, we delegate. That's extremely important — a thing we must keep all the time. When you're able to free the energy of all the teams, wonders happen everywhere. We had lots of examples. We didn't need to totally reinvent our business model. The first thing was to protect our teams and keep producing, because especially in specialized nutrition, our products are essential. We have medical nutrition — tube feeding for intubated patients that we must feed. Imagine our teams in factories with COVID cases, needing to protect people, ensure quality — it was incredible. The engagement of the teams to serve the patients, serve the mission — that's what counts. It's almost tribal. It's the people. We did everything so that patients wouldn't lack anything.
In specialized nutrition, the mission is clear — it's essential. And we could see that if we didn't succeed, we had an impact. So we had to find solutions to produce, to deliver. It was really incredible. And then there were initiatives everywhere. The direct-to-consumer sites that we'd been trying to push for two years — suddenly no problem, everyone set them up. Super effective, by the way, and they gave us enormous strength to keep delivering and gaining market share. Factories that, in addition to producing, produced hand sanitizer. Incredible local initiatives. In Mexico, with the strong increase in domestic violence, the whole team set up an entire prevention campaign, a hotline, etc. Donations of medical nutrition products to help patients recover after intubation, for new mothers who mostly had to go to the hospital alone without their partners. It was just magical, truly magical. We can only thank the teams.
Because I think it was hard for everyone. It was hard to adapt, hard because people were impacted, families were affected. Everyone had to protect their own, protect themselves, keep working under pretty unbelievable circumstances. But there was an incredible wave of solidarity and dedication.