Secretary General and CEO Northern Europe, member of the Group Executive Committee, Carrefour S.A.
Entrevista | Stéphane Maquaire, CEO do Grupo Carrefour Brasil
CEO do Grupo Carrefour Brasil, Stéphane Maquaire fala sobre os setores varejista e atacadista, e as tendências do mercado para os próximos anos.
▶ Ouça em formato podcast em todas as plataformas de áudio.
▶ Acesse todas as edições: https://showbusinesstv.com.br/
➕Tenha acesso a mais conteúdos em: http://www.lider.inc
✓ Sugestões e entrevistas: [email protected]
✓ Comercial e soluções: [email protected]
-----------------------------------------------
No ar há três décadas, o programa Show Business é considerado o mais tradicional talk show da televisão brasileira....
Transcript (5 segments)
I
Interviewer0:08
The operational transformation plan in Argentina and Brazil aims to expand the brand, accelerate digital services, and adapt to market demands. We are now speaking with Stéphane Maquaire. Stéphane, thank you.
S
Stéphane Maquaire1:04
The population has been in a difficult situation since the beginning of May. We froze all prices in all stores from the start of May to provide tranquility. We donated 500 tons of food and hygiene products, supported homeless employees with psychological help and shelter, and even sheltered pets. We learned from the pandemic to work remotely and keep stores open. The consumer has changed, using e-commerce more. In Brazil, the consumer is optimistic and resilient, unlike in Argentina where inflation is high. Carrefour Brazil is a key market with 130,000 employees and profits similar to France. We are integrating Grupo Big and simplifying operations. We are experimenting with AI for supply chain and demand forecasting, which will assist employees, not replace them. Brazil leads in digital payments. The Atacadão model, with fewer products and lower margins, works well here.
I
Interviewer24:58
Stéphane, I heard that you are opening an Atacadão in France?
S
Stéphane Maquaire25:10
Yes, we are exporting the Atacadão model to France. It focuses on food products with fewer items and lower margins. It has been very successful in Brazil, and we believe it can work in France. We are also exporting the technology and operational know-how.
I
Interviewer27:44
Thank you, Stéphane. Our program is ending. See you next week.