The digital transformation of Heineken: Jean-François van Boxmeer, former CEO Heineken

We at Heineken take a practical approach to digital transformation. We start with Mexico, where we sell directly to customers. We work with sales reps and use technology to improve customer satisfaction. SparkOptimus helps us recognize opportunities and develop solutions. In South Africa, we face challenges but see growth potential. We leverage technology to support our sales reps and engage with customers. The collaboration with SparkOptimus has been key to reaching milestones and expanding our digital capabilities. We are now automating processes and using data to drive business. The beauty of this partnership is that we can achieve more together, opening new business opportunities.