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Sheila Redzepi
Chief Communications and Corporate Affairs Officer, Reckitt Benckiser Group plc (operating as "Reckitt")

Sheila Redzepi & Youth Activists - Law, Justice & Development Week Opening #C4CZone

🎥 Dec 05, 2016 📺 Connect4Climate ⏱ 5m 👁 574 views
Sheila Redzepi, Vice President, External and Corporate Relations, World Bank speaks at the Opening of the Law, Justice & Development Week 2016 and Climate Investment Funds Annual Meeting. She introduced youth activists Victoria Barrett, Paola Hernandez and Brian McDermott from the Alliance for Climate Education, and she formally opens the Connect4Climate Digital Media Zone (#C4CZone). The Connect4Climate Digital Media Zone was presented in parallel to the Legal, Justice and Development Week and the Climate Investment Funds annual meetings, at the World Bank. It was a 4 day-long communication...
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Transcript (5 segments)
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Sheila Redzepi0:02
Thank you very much Anne Marie, and I want to also extend my thanks to the legal community for hosting this incredibly important and very timely conversation. Dr. Kim Stein articulated very clearly the incredibly important role you play in this conversation, as well as ambitious action. The focus this week is on the management of climate action, both on the policy and regulatory side of the conversation as well as on the finance needed. And clearly we've heard both from Laura and the president what will be required to get this agenda moving. Scientists have also told us in no uncertain terms everything that we need to know, and they have certainly set the scene and the very foundations for the conversations we're having today. On the other side, we have seen entrepreneurs, inventors, businesses, the private sector show us that it's not only possible to do things differently, to run businesses differently, but it can also be incredibly profitable. Some have gone as far as to say that it's the best possible strategy for economic growth in the future. What we're trying to do right now is to work out what else we can do, what additional incentives do people need both to respond and to engage effectively. And this of course brings us to the subject of communication: how do we translate incredibly complex and sometimes daunting information so that there is enough momentum and enough desire to want to contribute among the general public? To try and do this today, we're going to be presenting the Digital Media Zone. People use, everyone in this room and many others, social media every day in public life to move the needle on big agendas. We asked ourselves: how best can we convey information in a way that it can be compelling enough that it means something to people, in a way that would get them to engage in real action? Ultimately, just as much as it is a collective action, collective responsibility, it also boils down to the actions of individuals. You saw earlier the winners of the Film for Climate video competition — 860 entries from 155 countries in just three months. It tells you just how much young people from around the world want to be involved and want to express their individual creativity, and importantly, solidarity across borders. So the zone will offer everyone an opportunity to air their views, to think differently, to think outside the box, to come up with criteria for communicating solutions that work, which is what we know young people are best at doing. So it's intended to be a place where we can level some of those complexities that science puts in front of us, where we can move past the politics and the red tape through collective collaboration and action by young people. So now, who better to lead us in this exploration than Victoria Barrett, Paola Hernandez, and Brian McDermott from the Alliance for Climate Education and Earth Guardians? Come and join me. Say hello! Could we please extend them a warm applause?
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Victoria Barrett3:45
Hi everyone, my name is Victoria Barrett. I'm 17, I'm a 17-year-old Honduran American with roots in Garifuna indigenous culture, and I live in New York City. I'm a youth activist and a proponent for human rights and social justice. I'm a fellow with the Alliance for Climate Education, a youth leader with Global Kids, and a Youth Council member on Earth Guardians. I'm here this week to share my story about how young people and all our allies are using the legal system to drive swift climate action. I'm happy to be here with my colleagues Brian and Paola. We'll be working out of the Digital Media Zone as youth reporters to ensure the important stories, lessons, and best practices that are shared this week make it to the youth audience and their allies. And we'd be glad if you guys could help us with that.
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Brian McDermott4:36
Good morning. My name is Brian McDermott. I recently served as a fellow with the Alliance for Climate Education in Boston, Massachusetts, and am now a first-year student at American University. I'll be reporting from the Digital Media Zone this week, capturing stories, lessons, and best practices to share with the broader youth network in DC and nationally.
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Paola Hernandez5:00
Hello, good morning. My name is Paola Hernandez. I'm a Mexican-American high school student and New York City-based fellow with the Alliance for Climate Education. I'll be reporting from the Digital Media Zone to ensure more young people are engaged in this issue. Thank you.
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Sheila Redzepi5:14
Thank you so much. Thank you. We will now reconvene. I believe we'll take a break and reconvene again at 11 o'clock. We're very pleased and grateful that we can welcome back Achim Steiner to the Digital Media Zone as well to answer questions and share some of his thoughts with all of you. Thank you very much.