Peter Terwiesch7:31
Yes, look, digitalization provides significant opportunities there, and a lot of people are talking about it, but it's not always so clear what the opportunity is. From my perspective, the opportunity lies in the operations data, which today is only used to a maximum of 20 percent. And with the right toolbox and the right capabilities using the toolbox, there's a potential to improve operations up to 30 percent productivity in the data. And if that looks complicated, it actually is initially. It reminds me a bit of Rubik's Cube. Remember when we got those Rubik's Cubes anew in the old days? And I was always looking at it and found it pretty hard to solve it initially, until somebody taught me the tricks to make the moves. And it's the equivalent here. You have all this operational data, it resides in different systems, it has different characteristics, not all of it is exactly reliable. But when you actually recognize the pattern, then you know how to contextualize the data, normalize the data. Then suddenly, just like the moves you can learn on a Rubik's Cube, with the right toolbox — and we call ours ABB Ability Genix — it's an industrial analytics and AI suite that is the toolbox for solving the modern version of the Rubik's Cube, i.e., the problem of how to transform operations data into productivity. And we complement that with ABB Ability Genius or Edge Data Manager. And that is a combination that's really driving productivity advantage for operations. So really excited about the impact we're making. Very good feedback from customers, and we've only had it in the market since the third quarter of 2020, but already we can say it's a success.