CEO of Maserati, Stellantis N.V.
CEO Jean-Philippe Imparato, leads ‘La Metamorfosi’ of Alfa Romeo
Jean-Philippe Imparato was appointed Brand Chief Executive Officer of Alfa Romeo and a member of Stellantis’ Top Executive Team in January 2021.
Alfa Romeo is proud to announce today the all-new 2024 Alfa Romeo Tonale, the metamorphosis – “La Metamorfosi” – of the legendary brand highlighted by a new era of luxury, electrification and connectivity while remaining true to its race-inspired DNA.
As the first C-SUV from Alfa Romeo, North American consumers will experience more than 110 years of heritage with the evolution of best-in-class performance from two all-new efficient powertrain offer...
Transcript (11 segments)
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Jean-philippe Imparato0:05
Thank you, good morning, welcome at home. I've been waiting for this moment since 2017. They told me, 'Hey, why not come?' And I said yes. Tomorrow morning that's again the beginning of the event. You are for me at that time. Now I can tell you that there is only one problem in the world who can wake me up at 5 AM — Formula One, get to the door.
But here, there's one problem in the world that can wake me up. Because everyone will think it's an easy thing, but since the beginning, and that's very important if you want to invest in a brand, that's the fantastic adventure we have since 2021.
So I will summarize. The way we are working at Maserati since the beginning is the following: one, quality; second, profit; third, we live for the future — that's what we are going to see. If I want to be a global premium brand of Stellantis, I must be everywhere in the world in terms of sales, I must be at the top level in terms of customer satisfaction, and because you are experienced, I must learn from successful brands.
That's what we do. 2020 was back to break-even. 2022 is discovering the profit. 2023 is running with a good level of profit. That's the constitution that allows me, as one of the brands of Stellantis, to plan the product plan we need until 2027.
As a matter of fact, tonight is the first step for us to develop in the SUV sector worldwide. Just after tonight and until 2027, we will launch one car per year in all the regions where Maserati wants to develop. Major three: one, Europe; second, North America; third, Asia.
Welcome. Second part — from zero to zero. The world is changing and the big shock you can have when you touch automotive at the beginning — that was my first sensation when you visit the museum. And secondly, we could have stayed in a very old ICE-driven position. We chose to move forward because if we do that, we kill the brand. So we decided to switch from zero to zero — coming from zero emissions and electrified propulsion for Maserati to zero emission in 2027.
So in less than five years, this brand, which has been driven since 1910 by ICE, we switch to a world of full electrification in 2027.
We don't want to lose the DNA, we don't want to lose the performance DNA. The product arriving on the ground in 2024 and 2025 will provide you something fantastic in terms of features and performance. Because each time I develop a car on the Stellantis basket of technology, we benefit from a huge amount of shared externalities. We have experts in the middle of the car from various areas that will define the way we want to have the right level of handling, because we will develop the sensation of a Maserati. I want you to feel the sensational performance we provide to everybody since 1910.
So, back to profit, an obsession for quality. I imagine that you all know that we were ranked last year as number one in terms of customer satisfaction index in your country, North America. And for me, it was very important because I could say to the world — meaning all the galaxies in Europe, in Asia, in North America — we are beating Lexus, and that's important in terms of satisfaction index in the country.
And preparing the future, I'm in America every step in America, and the segment and platform must be in order to stay in your country. That means the D segment, the C segment, and the E segment in the coming years. And one day, a supercar — that's what I'm working on.
We are 49 people, you know, 49. Like the developers say — make your dream, welcome in the family. And there are more or less young people here. Thank you. I will let you flow to the reveal of the communication with North America, that will be made by the team in North America, fully organized in the country, and that will be launched in the coming days, actually next week. And I wish to learn and achieve all the best of Maserati in America. Enjoy, thank you.