Keynote Address from Barry ter Voert of KLM Royal Dutch Airlines (World Aviation Festival 2024)

Thank you Henry and good morning everyone. I hope you had a great evening in Amsterdam. It's not easy to present first thing in the morning, but my presentation is light. I'm going to talk about 'Travel Well,' our new brand platform, which is the foundation of our products and communication. We go back 120 years to 1903 when the Wright brothers invented flying, starting aviation. It was seen as magic, and that magic is still in our industry. Aviation is successful, with four to five billion people flying annually, and expected to grow by another four billion by 2043. Aviation connects people, allows medical specialists to travel, and helps people discover the world. We enable memorable experiences, which is what life is about. We also transport goods and medicines. However, aviation produces CO2, accounting for 2 to 3% of global emissions. We are a hard-to-abate sector, and if growth continues without action, we could be 20 to 30% of emissions. KLM believes we need to work to reduce CO2 emissions. It's a balancing act: continue flying but do it better. We looked at our purpose, with three building blocks: run a great airline for customers and employees, improve for the future with sustainability and CO2 reduction, and technical innovation through automation, robotization, and AI. Our differentiation comes from our home base Schiphol airport, meaningful interactions with cabin crews, and peace of mind for customers in control. These guide our investments. We created a manifesto movie to tell our story. It's titled 'Travel Well,' and it guides our efforts. The platform combines customer insights with our purpose. This guides our product development, like new World Business Class and Premium Comfort, and new aircraft like A321 Neo and A350. It also guides communication, with new visuals and adding 'Royal Dutch Airlines' to the logo for clarity. So, when you travel, travel well with KLM Royal Dutch Airlines. Thank you.