Philippe Donnet1:38
Thank you, President. Good morning everyone, and thank you for this opportunity to present the activities of our Generali Group in this country and abroad. I will use some slides. So this slide represents the scale and importance of our activities worldwide. We are present in 50 countries, serving 67 million clients globally, thanks to the collaboration of 75,000 employees. We have a turnover of nearly 76 billion euros in insurance premiums, of which about 20 billion are premiums with social and environmental value. We manage 710 billion euros in financial assets. As you can see on the chart, one third of our insurance activity is done in Italy, 90 percent in Europe. The two markets immediately after Italy are Germany and France. We then have an important presence in Austria and Eastern Europe at 9 percent of turnover, 7 percent in the rest of Europe, and about 5 percent in some Asian countries. This makes us the leader in insurance in Europe. We are the leading insurance group in Europe and have been for a long time. We write almost 70 billion in insurance premiums in Europe, while our two main competitors, Allianz and AXA, each write about 55 billion. So there is a difference of nearly 15 billion in turnover in Europe. I insist on this point because I'm not sure everyone knows that Generali today is the leader in insurance in Europe, and we see this not as a weakness but as a strength that we have worked to reinforce in recent years, for example becoming the second insurance player in Portugal and the second in Greece. We are obviously number one in Italy.
Let me focus on Italy, which as I said is our leading market. We are number one in life insurance in Italy, number one in non-life insurance in Italy, and also number one in asset management activities in Italy. We have nearly 25 billion in insurance premiums in Italy, an operating result of almost 2 billion in Italy, nearly 14,000 employees in Italy, and 14 million clients. We have a very powerful, very widespread distribution force across Italy with 40,000 agents. One in three families is insured with us, one in four businesses is insured by us. We have an important portfolio of brands in Italy: obviously Generali, but also Banca Generali, Cattolica, Alleanza, Genertel, and Genagricola, which is a very important agricultural business with 10,000 hectares cultivated in Italy and 7,000 hectares in Romania. Outside Italy, Genagricola is actually the largest agricultural company in Europe. Next slide, please. I would like to describe what we have done in the last six years to achieve this position of success.
We have implemented, successfully, two strategic plans. The first plan from 2016 to 2018 was a turnaround plan — a restructuring of the group with an important review of our life coverage, a re-engineering of our operating model, and our geographic presence. Essentially, we exited small markets or markets where we did not see future potential. We transformed Generali Germany and Generali France, which were underperforming in their markets, and we launched a new strategy for asset management. Paradoxically, Generali, which had always been a leader in life insurance, had never before 2018 had a strategy for asset management. This is a real paradox because doing life insurance without doing asset management means giving up value and giving up significant profitability. After this successful turnaround plan, over the last three years we implemented an optimization plan. After restructuring, we optimized — meaning we improved performance across all areas of our activities. We worked on growth: growth in premiums, growth in profits. We reduced not only the debt level of our group but also the cost of this debt. We also invested 3 billion in capital in acquisitions in Europe and Asia — nearly 10 percent of our market capitalization. And we grew and developed our asset management business.
This optimization plan allowed us to reach all the plan's objectives, which were very ambitious. Despite two years of COVID crisis, we achieved a growth in earnings per share of nearly 8 percent over the 2019–2021 period. We reached the objective of distributing over 4.5 billion in dividends over the three years, and we also reached our return on capital target. All management indicators — whether financial management or qualitative management of client relationships — have been significantly improved. Looking at financial indicators: between 2013 and 2015 we distributed 1.9 billion in dividends. From 2016 to 2018 we doubled the dividend paid to shareholders to 3.7 billion, and in the last three years we further increased the dividend to 4.5 billion. This substantial distribution of dividends was not at the expense of the company's capital strength. Over the same period, the solvency ratio — a European regulatory indicator — went from 194 to 227 percent. Debt decreased from nearly 12 billion to under 10 billion, and the annual cost of debt decreased from 723 million to 470 million.
Looking at what is very important — our relationship with clients — we went from 55 million clients to 67 million clients. So this rationalization, restructuring, and optimization was done while growing, not without growth. On the qualitative side, there is a very important indicator: the Customer Relationship Net Promoter Score, which measures client satisfaction across the sector. At the beginning of the 2016 period, we were last among our peers. By the end of 2021, we were first, the best, with a score more than 14 points higher. Our clients are telling us this. At the beginning of the period, our distribution network's digitalization rate was below 10 percent. By the end, it was nearly 99 percent. The COVID crisis and lockdowns accelerated adoption of digital tools by our distributors and agents. In terms of market positions, we went from 8 market leadership positions among the top six operators in Europe to 13 positions of market leadership. Looking at our technical and operational management performance, we have achieved a level of technical and operational excellence, with a doubling of the margin on new life business and a drop of more than three percentage points in our loss ratio — the ratio between claims and premiums. We also significantly reduced costs by about 300 million in the first three-year period and another 300 million in the second. The non-financial component of our profits went from 37 percent to 55 percent. And we nearly quintupled the profit from asset management activities, from 115 million to 504 million in net profit.
These results are obviously very positive. It is not I who should say so — it should be the shareholders, it should be the market. And the market's judgment has been a recognition of this operational excellence, a recognition of the quality of our financial management, and a recognition of our new credibility. In the last six months we have earned great credibility on the market, and this is a historic change in the history of Generali. Because as you can see, between the end of 2000 and the end of 2016, Generali had consistently underperformed the market and underperformed peers. Since 2016, for the first time, Generali has consistently outperformed the market and outperformed all peers. You can see this with what we call the total return — the total return to shareholders including share price evolution and dividends. In the first period of 16 years, Generali gave minus 52 percent to shareholders, while Allianz gave minus 28 percent, AXA minus 18 percent, and Zurich minus 30 percent. But from November 2016 to December 2021, Generali offered a total return to shareholders of over 112 percent, while Allianz offered 71.8 percent, AXA 49 percent, Munich Re 37 percent, and Zurich 100 percent.
Now, we have talked about the past. Let me say a few words about the future, because perhaps the future is more interesting than the past, even though the past has value — it means credibility. We presented to the market a new strategic plan for the next three years. We presented it on December 15, 2021. This new plan, called 'Lifetime Partner 24 — Driving Growth,' is again a very ambitious plan, and this time it is neither a restructuring nor an optimization plan — it is an aggressive growth plan, a transformation plan. Let me describe it briefly. There are three convictions at the base of this plan. First, the importance of our social contribution, our contribution to sustainability. Our mission is to help our clients build a safer and more sustainable future, taking care of their lives and dreams — this is the real mission of our group. Second, and very important, is our business model: a lifetime partnership with our clients. We want to be and are becoming the lifetime partner for our clients. This means we want to offer our clients 360-degree advice on their protection needs, in a personalized way — because no two clients have the same protection needs — leveraging digital technologies and the quality of our distribution network. There is no contradiction for us between using the reach of our physical distribution and leveraging digital technologies. We also want to use these three years to project Generali into a sustainable and digital future, which also involves investing in our people, in training, because without investing in human capital, no ambition can be realized.
In the context of this plan, we have a very clear vision of what we want to become by 2024. We want to be the leading insurance company in Europe with integrated asset management. We want to maintain our financial solidity to be able to withstand any negative market scenario. We wrote this plan on December 15, 2021 — we were still in the middle of a pandemic and did not expect to face a war scenario in Europe. Maintaining the group's financial strength to overcome any scenario is very important. I say this because when comparing with peers, Generali navigated the COVID crisis much better than peers, much better than everyone — which was the opposite of 2008. In 2008, Generali was severely damaged. We needed nearly 10 years to recover from the 2008 crisis. When a company navigates a crisis poorly, it takes an enormous time to recover and loses ground to competitors. We navigated this COVID crisis better than others and improved our strong position. But we know new challenges await us, like the war and its economic consequences, and we want to be prepared to face any scenario, and we are. We want to be a champion of sustainability — we were awarded as the most sustainable company in Italy in 2021 and received many awards abroad for our sustainability commitment and capacity for innovation. Today, to have true international standing, it is not enough to have returns, dividends, or return on capital. A company must also demonstrate its social commitment, its commitment to the environment and sustainability, with sincerity and with facts and deeds. Markets are not satisfied with words — they want to see actions, and we have delivered.
As I was saying, we want to be increasingly the lifetime partners of our clients, because this personalized insurance and financial advice must follow clients throughout their entire life cycle — from young families through to managing the challenges of old age. We want to be recognized as pioneers of innovation, particularly digital transformation. Let me stop on the pillars of the strategy — these are the pillars that allow the implementation of the plan and the achievement of our objectives. We have financial objectives that are always very ambitious: earnings per share growth of 6 to 8 percent, greater cash generation of over 8.5 billion, and growing dividend distribution of 5.2 to 5.6 billion euros per year for the next three years. Beyond these 5.6 billion in dividends we hope to pay over the next three years, we have also decided to invest 1.1 billion in digital transformation, and we have again dedicated 3 billion in capital for acquisition operations over the next three years.
The description of this plan would not be complete without insisting again on the importance of social and environmental impact for all stakeholders, both as an insurer and as an investor. Being an insurer, we are also a long-term investor, so our investments must also be directed toward sustainable assets. This is very important. I also insist on the importance of our commitment to all the communities in which we operate. This was particularly evident during COVID — when COVID hit Italy, one of the first European countries to be severely affected, we immediately set up an international emergency fund of 100 million euros. More than half — 55 million out of 100 — was dedicated to Italy. You can see the geographic distribution and the types of activities supported by this fund: initiatives to support our distribution network, initiatives to help clients in difficulty, and initiatives supporting communities for the health emergency. Italy was particularly proactive in managing this emergency, both to help healthcare structures and to help clients, agents, businesses, and even our employees — it was not easy moving more than 70,000 employees from office to home work in two weeks, but we succeeded. Today we are facing another emergency — the war in Ukraine and refugees. We committed three million euros immediately through the United Nations refugee program. We also launched an employee fundraising campaign and collected another million euros for refugees, and we closed our operations in Russia.
Let me also say a few words about our social activities, which are part of our sustainability commitment. Five years ago we launched our Human Solidarity project, which is now the activity of our foundation — a global, international network open to everyone of people who want to help people in difficulty. After five years, Human Solidarity has become very operational. We have helped over 3,800 people, working in 23 countries with a network of 61 NGOs. This is very important activity — we have dedicated significant resources, both financially and in terms of time donated by our employees and agents. The foundation has two priorities: first, helping disadvantaged families with children between 0 and 6 years old, because these children have fewer chances in life compared to children of the same age in better-off families, and we help these families give more attention and love to their children. The second priority, decided five years ago, was to help refugees rebuild a professional life in their new country. We did not expect that five years later this project would become so important with this war so close to home. We also decided to give these social activities a home — a beautiful, important home: the Procuratie Vecchie in Piazza San Marco in Venice, which we began restoring six years ago and which now houses these social activities. For the first time in 500 years, this building is open to the public — anyone visiting San Marco can now enter, visit, and participate in social activities. In perhaps the most iconic square in the world, this is also a way of demonstrating the reality and sincerity of our commitment to sustainability. Thank you for your attention — perhaps I spoke a bit too long.