Kelly McCulloch12:48
Absolutely, absolutely. And you know, historically HR, of course, was referred to as 'personnel,' and nothing makes my skin crawl more, right? It's just not what HR, in my opinion, should be. So, you know, HR, people, culture, talent—again, I think when the pandemic first hit, particularly in our industry, you know, kind of the natural response is to treat it similar to like a food safety response or food safety crisis. That's not what it was. This was a people crisis on all fronts. And so I do think that there were probably a lot of organizations that recognize, 'Oh gosh, this is the role that HR needs to be playing.' And there was a lot of connecting, and there was a lot of reading, and there was a lot of anticipating that needed to come from the human resources function to help businesses survive. I think I'm fortunate to have worked for so long at a company where HR has a seat at the table. That's great. But if you want to keep the seat, if you want to have any credibility whatsoever, you better be two steps ahead of what's currently happening in your business and kind of have that ability to see around corners. Any big HR leaders, big business leaders in general, have to anticipate what's going to happen. So if I make this decision, what are the four things that are going to happen, and how am I going to manage those should one of them pop up? So that ability to see around corners is huge.