Philippe Lopes-fernandes3:25
That's a tough one. I think what you need is to look at every possible innovation, including these small steps. People think very often on innovation like, 'I'm going to solve cancer.' Okay, great. I mean, of course we all want that, but what about every small step? Even if you improve the journey of a patient, if you improve a process, if you speed up something like 10%, that gets you a product on the market a quarter earlier, you're going to save lives. So every small piece of innovation is valuable. It's not always focus on the super big innovation, but let's look at all the small steps that can be improved. And at the end, if you improve continuously like that, it's a very small step, but the multiplying effect is going to result in...