Back
Herbert Eibensteiner
Chief Executive Officer (Chairman of the Management Board), voestalpine AG

Voestalpine Chef Eibensteiner: Geopolitische Lage für europäische Industrie | Industriekongress 2024

🎥 Jul 27, 2024 📺 INDUSTRIEMAGAZIN ⏱ 22m 👁 942 views
voestalpine - Geopolitische Herausforderungen und Auswirkungen auf europäische Industrie und Unternehmen. Welche aktuellen geopolitischen Entwicklungen beeinflussen Europa? Welche konkreten Herausforderungen stehen Europa gegenüber und wie können diese Politik, Wirtschaft und Gesellschaft beeinflussen? Wie kann Europa auf diese Herausforderungen reagieren, um eine stabile und sichere Zukunft zu gewährleisten? Herbert Eibensteiner, CEO der voestalpine AG, geht in die Details dieser Fragen ein. https://industriemagazin.at/news/voes... Abonnieren Sie unseren Kanal und bleiben Sie informiert: ‪...
Watch on YouTube

About Herbert Eibensteiner

Herbert Eibensteiner, CEO of voestalpine, spoke at the 2024 Industriekongress about the geopolitical challenges facing European industry. He stated that European regulation has prioritized the Green Deal over industrial policy and competitiveness, and argued that the European Central Bank’s interest rate measures have been effective in slowing the economy. He also noted that the war in Ukraine and instability in the Middle East have disrupted energy supplies and shipping routes, increasing costs and delivery times for European companies. In earlier appearances, Eibensteiner discussed the company’s strategy of adapting to external pressures through efficiency programs and investment in innovation. He described voestalpine’s focus on digitalization, artificial intelligence, and electric mobility as growth areas, and emphasized the importance of flexibility and speed in responding to market changes. During the COVID-19 pandemic in 2020, he reported that the company had taken impairment losses and provisions of 480 million euros, leading to a negative EBIT, and forecast an EBITDA between 600 million and 1 billion euros.

Source: AI-verified profile updated from Herbert Eibensteiner's recent appearances. Browse all interviews →

Transcript (1 segments)
H
Herbert Eibensteiner0:05
Good morning, ladies and gentlemen. Thank you for the invitation. I'm happy to be here to talk about our daily challenges. Let me briefly introduce voestalpine with a few numbers: revenue of 16.7 billion euros, EBITDA of 1.7 billion euros, almost 52,000 employees worldwide, and 500 companies in 50 countries. We are very internationally positioned. Our daily challenges are diverse. Starting from the top left: the war in Ukraine and the Middle East. Much has been said about the war in Ukraine and its impact on energy, gas, and raw material supply. But the Middle East is also not far from us. If you can no longer sail through the Suez Canal, Chinese and others take at least two weeks longer to reach Europe. Only the west European ports are available and they are all overcrowded. When goods are on the train, they have to go through Germany, which has the worst rail infrastructure in all of Europe. Anyone who is supplied internationally knows what that means. European politics could probably fill an entire lecture series, as could international climate and climate policy. In Europe, we have received an enormous number of regulations, and in recent years the regulatory framework has mainly prioritized the Green Deal, not industrial policy and competitiveness as promised. During election campaigns, one often hears that competitiveness must be considered, but reality is different. International climate goals are important, but what was promised has not been delivered. We invest and transform our processes, but energy supply and infrastructure investments have fallen far short of what is necessary. There is a subsidy race in Europe, and the level playing field does not even exist within the single market. Even the same EU laws are implemented differently in each country. Austria is the world champion at over-implementing EU laws. When we talk about competitiveness, we also have to talk about gas and electricity prices within Europe. Inflation and the actions of central banks in Europe and the US aim to slow the economy and reduce inflation. The ECB has succeeded perfectly, while the US has not yet fully succeeded because its economic situation is more robust. Government debt in Europe and the US is also a major issue. Investors are wondering whether Europe is still the right market to invest in. Capital markets in Europe are heavily indebted, and confidence in Europe as an investment market is declining. Bureaucracy is excessive, and there must be no restrictions on technology. For example, hydrogen: we want to switch to hydrogen, but it has to be the greenest hydrogen, which is a huge challenge. Energy costs are a major issue, and we need to act strategically to secure our raw material supply. Global supply chains are vulnerable, and trade intensity is declining. The shortage of skilled workers is a global problem, and finding good, talented people is difficult everywhere. In this dynamic environment, we want to grow. It is important to increase future viability and resilience. Companies in Austria have shown in recent years that they have become more resilient. We want to continue growing while decarbonizing steel production. Internationalization in a changed trade environment means for us that we invest where the markets are, not just act from Europe. An example is warehouse technology: for America we have built a fully automated production in the USA. We invest in technology and innovation to remain competitive. Innovation cycles must be maintained to be successful in the long term. Our task as managers is to find the paths that still exist and develop them further. Thank you for your attention.