Keynote Speech of Ahmet Olmuştur CMO Of Turkish Airlines
About Ahmet Olmuştur
Ahmet Olmuştur, Chief Marketing Officer of Turkish Airlines, delivered keynote speeches in 2017 in which he discussed the airline's growth and operations. He stated that Turkish Airlines expanded from carrying 14 million passengers in 2005 to 62.7 million in 2016, with a target of 70 million in 2017. He said transfer passengers grew from 1.1 million in 2005 to over 20 million, and that brand awareness among global travelers increased from 20% to 60% over the preceding five years. Olmuştur described the airline's network as covering over 120 countries, including 50 destinations in Africa and 10 in the Americas, and noted the addition of routes such as Phuket, Havana, and Atlanta. Olmuştur also highlighted a social campaign called "Love Army for Somalia," in which Turkish Airlines transported food, shelters, and cargo to Somalia. He said the campaign's hashtag was used approximately 630,000 times and reached 2.1 billion potential views. He characterized the initiative as a response to a request from actor Ben Stiller and described Turkish Airlines as the only legacy carrier flying to Somalia at the time.