Sheel7:52
Okay, so of course there are a lot of ideas and innovative approaches that startups or individuals come with, and we do see a trend many times that things go to a certain level and then they roll back or just don't develop as they should. I wouldn't say I can give you a magic portion on how to bring better apps to market or how ideas can come to market. There are lots of nuances, lots of experiences, situations, environment, a lot of things that play in together. Yet let me try to answer this in my way, the best way possible. So let's say we have an idea of building a product or doing something. Before we even think of working on it, a lot of research needs to go in the backend. What we see is like that iceberg approach in marketing, sales, R&D, and product development. What we see is just the tip of the iceberg, but right behind, 90% immersed, is all research: a lot of understanding, development, reading, learning. So please do your research. Research what the market has, what kind of applications and software already exist, what your competitors are doing, what is working, what is not, what the market demands. Are you solving a problem? Are you fulfilling a need? All this is part of your research. So research is very important, number one. Secondly, as an ideator or product developer, you don't need to understand the coding language or know how to code, yet you need to understand the whole development process. You at least need to understand the various stages of development when a product goes from ideation to fruition, and at least the basic technological layers that need to be utilized. So at least do that research and be very cognizant of the stages involved. It's not like some missile theory where you ideate and then bring it to market. No, it never happens. There are a lot of stages and things involved. Pay cognizance, utilize that time and energy at every stage. It is important. So I would say understand the various development stages of new product development. It's sometimes called NPD. So know these stages in your new product development cycle before it comes to market. Simple: test the idea. You can start from your friends, you can test your idea from your friends, your colleagues, your social networks. Please test the ideas before you bring them to market. And like I rightly said, does it fulfill a need or solve a problem? You need to understand this from the application you're developing. So test your ideas, you can also test with surveys, interviews, talking to people, understanding what the market needs. So get involved in doing all this. Then comes a very important part of product development: having a good mentor, a mentorship program, or being a mentee while you're developing your application is very important because a mentor brings collaboration which you may be missing out on just by thinking with your friends or colleagues. So having a mentor is very important. Then I would never say go big right from day one. Take small steps because when you start small, you are able to iterate, and that is the need of the hour. Please listen to your customer. You may have a great vision, you may have that great thing in your mind that this is going to create wonders, but you'll be surprised that the customer may be wanting something else. That's the time if you start small, you are able to iterate, adapt, be flexible, do so much more by just listening to your customers. So it's important to start small, it's important to collaborate. I may not be able to code, I may not know a lot of things. This is the time to collaborate with people, outsource with smaller companies who can help you, and go together as one while building that application or program. And without doubt, whatever I said does not make any sense if as an app developer or product developer I just don't have grit, determination, and persistence. Grit is something where hard work is needed three times more than the technology. These skills can be learned, but persistence, determination, that drive to continuously move on with it. Yet a word of caution: don't fall in love with your project or product. If you fall in love with your product, you become so biased in your approach that you're not listening to anybody. It doesn't work. So these are a few things I would like to say. And of course, at the end of the day, it's money. We need funds. So when you're developing something, you need funds. So go to various schemes, scholarships, grants, crowdfunding approaches. That's how you reach out to people for some good funding. So that's pretty much it about product development or how to bring your app from an idea to market.