Massimo Battaini33:52
Power grid segment is made of three subsegments. High voltage, you see, power distribution, so medium voltage and low voltage cable to expand the grid, overhead lines, and then we offer all sort of sensors applicable to all these segments of business to monitor the network. The grid is huge today. The grids account for 80 million kilometers of cables. But the demand of electricity is so strong in the next 25 years that this grid will double in size, from 80 million to 160 million kilometers. So 80 million more kilometers going to be deployed in the next 25 years to allow the flow of renewable energy and to satisfy the users' demand of additional electricity. Yeah, we did super well. I would say we already beat in 2024 the target that we set for 2027. 474 million last year, target 410. But more remarkably, we grew the EBITDA margin from a not exciting, I agree, 5%, but only two years ago, into 13% now. Is it sustainable? Obviously this is your most asked question. The answer a month ago was yes, in the range of 12-13%, and I confirm it. In the range of 12-13% this will be our margin in power grid for the next future. Then it depends on the mix of geographies and the different imbalance between capacity and demand. But the demand as I told you before is super strong. We are the only global leader in the space. We are unique because we are the only one with a large footprint. We have at least 40 factories in the world that make power grid cables, located close to every customer. So we have a large footprint, we have very close proximity to all utilities, and then we have this unique exposure to the medium voltage, low voltage power grid space of the United States. So we are also unique because we drive innovation and sustainability through the whole value chain of this business, from supplier to customers, and we provide our customers with unique solutions, unique sustainable solutions that help customers achieve their sustainability goals. We work in this regard in two dimensions: scope three and scope four. Scope three are the reduction of the emissions of cables during the cable operations. It's an important KPI for our customers to underpin their goals. We deliver cables that have energy losses reduction, thanks to sensors, that are made of recycled material, copper, aluminum, polymers. But the most innovative piece is the scope four. This is the new frontier. It is about no reduction of emission, it is about avoidance, avoidance of CO2 emissions. Here we offer a solution that our head of innovation, Sarini, will tell you more about in a moment. It is called E3X. It is a special coating applied to existing overhead lines whereby the power that the line can transmit is enhanced by 25-30%. In this case, the reconductoring of the line is avoided, the expensive investment to reconductor the line, so to replace the conductor with a new more powerful conductor, is not required, and the emissions are not emitted.
So why is sustainability so important in this business? It's important because for us it is a competitive advantage. A couple of weeks ago we participated in two tenders in HVAC space in Northern Europe. We were not the cheapest in price, but we scored high in sustainability. Now sustainability criteria are everywhere in the tenders, in transmission, in grid, everywhere. And we won the projects. So differentiation, sustainability, innovation is key to drive our growth.
Let me move to the electrification segment. The INC business is one of the segments. Industrial construction specialties is the second subsegment in INC. We deliver low voltage, medium voltage cable to electrify buildings. Electrify buildings means to connect buildings to the power grid. This is a business where we connect residential, but more importantly for us, non-residential buildings: industrial factories, plants, commercial centers, airports, all that stuff. Specialty is about the electrification of equipment: automotive, solar park, crane, mining, defense, marine. This market is undergoing a significant transformation because of the electricity demand that I mentioned to you. The electricity demand is going to surge. Today it is 20% of the total energy demand worldwide. In 2050, electricity will be representing 45% of the energy mix. And this is for twofold reasons. There are fossil fuel-based applications like gas heating that are going to be replaced by electricity-based applications, heat pumps. And there are already existing electricity-based applications that are further expanding, like data centers. Here in the US, data centers already consume today 6% of the total demand of electricity. This number tomorrow, in 2030, will surge to 14%. How did we do here? We beat also in this space, we beat the 2027 target in 2024 organically, but more importantly, of course, thanks to the acquisition of Encore Wire. Why are we unique in this space? We are unique because also here we drive sustainability, innovation, differentiation in the whole value chain. Think of the E.P.A.T. product lines. It's a new line that we launched two years ago. It is made of products that are compliant with the most strict low carbon footprint. In 2022 it gained momentum in the market. In 2024, 35% of the total electrification revenues, 35% means 3.5 billion, were made of E.P.A.T. compliant products. Amazing.
We are also unique here because we own what I consider the most innovative and powerful and unique asset available in the INC space worldwide: Encore Wire in McKinney. What is it that makes Encore Wire so special for us and for the customers? It is that this is a large production compound, basically a concentration of 12-14 normal-size plants. This is a compound fully verticalized upstream with production of rod and compounds. It is also verticalized downstream with a large-scale distribution center attached to the manufacturing site. With this we offer quality cables in very short lead time. We can perform 24-hour service of cut cables across the United States. Unprecedented, and nobody can copy it. You would need to restructure your footprint, close 14 plants, rebuild those 14 plants in one site. Impossible to do it. So thanks to this asset we can capture more demand and enhance our profitability. And now I'm touching a sensitive topic because I know you have millions of questions about the sustainability, actually millions of doubts about the sustainability of these margins. But these margins are sustainable long-term because they are driven by solid market drivers: the electrification demand, which stems from data center expansion, reshoring manufacturing plants in the USA, investment in infrastructure. Short term we might see some softening in price, of course, but should this happen, we can still leverage the service to mitigate this price pressure and use it as a competitive advantage to outpace the market. So thanks to this asset, when the market grows we can grow more than our competitors. When the market softens, we soften less.
We are done with integration of this business. The integration is fully completed, implemented. We are working on the synergies. Most of the operational and commercial synergies will be captured by the end of 2026. There will be some additional operational synergy that will come on stream in 2028 once we have completed the investment in the new equipment for rod production. But you've seen probably this morning, yes, this morning we made, the board actually made an important improvement for a brand new medium voltage plant. Four additional medium voltage lines are going to be built somewhere. We cannot tell you where, but you can guess. In the US, to provide medium voltage cable to the INC space, further cross-selling opportunity, and to provide medium voltage cable to the power grid space. In both cases leveraging the unmatched service level coming from an asset like McKinney.
Let me move to the fourth one. Digital solutions. You see how strong the drivers from the market are in this space. Mobile data, data center expansion, AI expansion, all sort of data booming is fueling additional demand of data. In this space, here in contrast to the other business segments, we are far from the target that we set in 2027. Of course we cannot excel in all places. We are far because we suffer from a significant stocking that occurred in the last two years in digital solutions in the US. Fortunately the stocking is over, the panic buying that was in 2022 will not happen any longer, but the demand of the market started to rebound, very solid and very resilient. We will beat the goal that we set for 2027 organically and also thanks to the acquisition of Channell. This is the space, by the way, that you keep asking us why do you keep telecom, isn't it a distraction in your business portfolio? We see differently. We see differently because for us digital solution is really relevant to our strategy for twofold reasons. There is convergence in the market, there is convergence between the energy grid and the digital solution grid. And if you missed the optical portfolio you would miss this opportunity. So digital solution is complementing nicely the portfolio of energy cables. It provides a synergistic portfolio. That's something that enables us to sell one-stop shop solution to our customers. So we will continue to invest in this space as we capitalize on innovation in fiber and optical cables to meet the growing performance required by challenging customers like carriers and hyperscalers. And we will invest to further expand the portfolio solutions.
The Channell acquisition comes into play here. Channell is a large acquisition in the US to enable us to combine our strength in cables and in fiber with connectivity. It's a full-fledged player in the connectivity space. And you know, we were discussing this morning with some friends, connectivity is probably the most important piece for our business. If you don't join cable, you cannot produce cables long thousands of miles. Connectivity is essential to the deployment of any network, be it the energy network or the digital network. So the rationale behind this acquisition is straightforward. It of course strengthens our position as solution provider. It makes us an important player in the US space. The US in digital is by far the largest fiber-to-the-home, fiber-to-the-X market in the world. We also have access to a fantastic platform of commercial strength and innovation strength from Channell that we can capitalize on and further expand organically our position in the US and outside the US. Now, in light of this important acquisition, in order to avoid that we lose focus on the integration and on the delivery of synergies, and frankly speaking also in light of this volatility that we noticed in the financial market in the last two months, we paused the decision of a US listing. We pause it while we still recognize the strong value creation associated to it.
So you've seen how strong our targets are for 2028, and some of you might wonder, will they be able to achieve these goals? I tell you, we are highly confident to be able to achieve this goal. We are highly confident because we count on our market leadership. And our market leadership is based on a solid foundation that dates back 140 years. It dates back when, here in New York in 1886, I'm sure you don't know it, we electrified the Statue of Liberty. And then we electrified it again in 1986. So obviously cable cannot last beyond 100 years and we had to replace them. Then we fortified our leadership thanks to our rigor, our discipline, our remarkable track record of M&As. Today our leadership is centered on three great assets: synergistic portfolio, the people, the people value, and the relentless pursuit of technological leadership.
Synergistic portfolio. With our four business segments and our comprehensive cable set we can address the entire demand coming from the market. We can capitalize on the organic growth opportunity and further amplify this opportunity with our innovation and solutions and focus on sustainability. Let me give an example. This synergistic portfolio in action: data centers. After the acquisition of Encore Wire, thanks to their exposure to the electrification of data centers, now with our portfolio we can address the entire demand of cables coming from data centers. All our business segments, the four of them, transmission, power grid, electrification, and digital solutions, are exposed. This means that we make significant revenues with the data center thanks to the data center expansion. Second value: people. This is the real strength of this company. It's the real strength of the company because we develop it, we created it with our inclusive approach in M&A. Two-thirds of our people belong to former companies. Two-thirds of our people belong to Channell, Encore, General Cable, and Draka. So it is obviously true that we do M&A because we want to buy assets, expand the portfolio, and a larger customer base. But the true reason, the real reason why we do M&A is because with M&A we buy talent, we buy competence, we buy know-how, and then we engage these people with our company values: teamwork, innovation, and passion. Third: technological leadership. Technological leadership is key for us to further grow our market leadership, but is also essential to continue our transformation from a cable manufacturer into a solution provider. We came a long way from 18% of revenue that were solution in 2010, 28% last year, and 55% is our goal for 2028. That means that more than half of the revenue of this company will not come just from cables, but service, component, connectivity, differentiation, sustainable solutions, a lot of other things that help us enable differentiation and pricing power.
So innovation, technology, performance, speed, and sustainability, all these are key ingredients to our strategy and our success. And they are not just ours. We know there is another Italian company, an Italian champion, that capitalizes on these values to succeed in the market. Please watch this video and see what this other company is.