Auto 25 messut, Millainen on autoileva Suomi?, Johanna Ali/K-auto

Good afternoon everyone. Let's take a look at what driving in Finland looks like, based on a survey of over 1,000 Finns. The number of rechargeable cars – both plug-in hybrids and full electrics – is growing rapidly, but most cars on the road today are still combustion-engine vehicles. However, the survey confirms that more and more Finns will soon be driving electric. Nearly a third say they will drive electric in the near future, and on a five-year horizon 38% are interested. The most positive age group is 25–44, and the Helsinki region leads the way. Price is the biggest barrier: 57% would choose electric if price were no object. The main motivators are low running costs and environmental friendliness. The biggest barriers are high purchase price and range anxiety, even though the average daily drive is only 35 km and modern electric cars have ranges that exceed what anyone wants to sit in one go. Charging infrastructure is actually quite good in Finland: we have more fast chargers per car than Norway. Home charging is common compared to Central and Southern Europe. Sustainability is important to 58% of drivers, but only 46% personally consider it much; over 20% don't consider it at all. For K-Car, 73% of our carbon footprint comes from the use phase of the cars we sell, so electrification is critical. As for purchase methods, nearly a third find private leasing interesting, but only about 2% use it; installment payments are the norm. Leasing is expected to grow because of predictability. When choosing a car, the most important criteria are driving comfort, a trustworthy seller, the desire to get a newer car – even a used but newer car is an environmental and safety act – cost reduction, and improved safety. Station wagons remain the most popular body style, followed by SUVs. And the favorite color? Black, then red. Thank you.