Yeah, for me especially as I came into this role January 1, it was really about listening to our members and we've taken that and we put that on steroids. So I started very quickly. We set up an email address
[email protected]. I received over 1,300 comments and emails that came into that. It gave me a good understanding of what our members are looking for. And in the US, it was around don't forget about the small firm, keep the legislative support, we need legislative help on a regular basis, we want to feel a sense of community in communities as we progress forward. So that was an easy quick hit for me to understand a little bit of where we needed to be strategically and how we're supporting different things. But as you mentioned, AJ, Rise 2040 is our strategic visioning project that has been around in the profession since the late '90s. And interestingly enough, from what I understand, I believe we are the only profession that has ever been through this type of visioning exercise and then now be on the third iteration of this. The '90s was the vision project to look out 15 years. In 2011, that vision project needed to be updated. That became CPA Horizons 2025 under the leadership of our then AICPA chair and alumnist and resident of New Jersey, Paul Stahlin, who was our chair at the time that got the CPA Horizons 2025 project finalized during his term. And now here we are 2025 and we need to look out another 15 years. And it was thanks to Paul as I came in and he said, 'Hey, by the way, Horizons 2025 is expiring. We need to reset this thing and here we are now doing that with Rise 2040.' The beauty of doing this now is we have this opportunity as the AICPA and CIMA joined together to look at the profession globally. We are not alone in the issues that we have or the opportunities that we have here in the US and being able to understand the management accounting side from a global perspective and what that means becomes really important. So it is a matter of looking at the hard trends and the soft trends of the profession. Do we have those right? What are those trends going forward into 2040? And more importantly, what are we going to do about it to make sure that we have the opportunities for success? We are now into the states. Any state that wants to run a 2040 strategic exercise project can do that. We've given the states the ability, the resources to do it. We're using our leadership academy alumni to help facilitate those meetings, which I think is just a fantastic opportunity for us to reset this and make sure that we are set as a profession to succeed thoroughly all the way out into 2040.