About Thierry Krier
Thierry Krier, president and CEO of Kuhn Group and president of CEMA, participated in a conversation with Frans Timmermans, then-Executive Vice President of the European Commission, in April 2021 during the CEMA Summit. In the discussion, Krier described the farm equipment sector as moving from being "providers of machines" to "provider of solutions" and stated that companies in the sector focus on "producing more, producing better, and also doing it with less and less resources." He noted a shift in public sentiment from "agri-bashing" toward "agri-loving" due to the agricultural sector's resilience during the COVID-19 crisis. In a separate February 2021 interview, Krier outlined an expansion plan for Kuhn in Saverne, France, involving a public consultation process for revising local land-use plans to acquire approximately 30 hectares of land adjacent to the company's industrial site. He stated that if the expansion were not possible, the company would "envisager un cas de figure totalement différent plus proche du centre géographique actuelle de la grande europe," referring to a location further east than Alsace.
Source: AI-verified profile updated from Thierry Krier's recent appearances.
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Transcript (7 segments)
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Thierry Krier0:22
So welcome, thank you for accepting our invitation. My pleasure. And I'm sure this will be a very enlightening conversation. We did pull our members a bit and came up with three key questions of interest for our industry, which I would like to share with you and get your insights. The first question will center around the Farm to Fork strategy. You are in charge of the European Green Deal as Executive Vice President, which was released in mid-December 2019, all within the first 100 days of the European Commission. A number of initiatives and proposals followed, such as the European Climate Law, the European Industrial Strategy, the Circular Economy Action Plan, and in May of last year, the Farm to Fork Strategy and the Biodiversity Strategy. This set very ambitious aspirational targets for the agri-food chain: for the use of pesticides, fertilizers, organic farming, and many more. We are most interested in knowing, almost a year after the release of the Farm to Fork Strategy, how it was received and obviously where we stand on this very critical initiative.
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Frans Timmermans1:55
Well, you know, we are now in the middle of negotiating with the Parliament and Council the reform of the Common Agricultural Policy, and the CAP is going to be essential to move ahead with the reforms that are needed in the agricultural sector. I hope we can come to an agreement, especially on making it possible to work with so-called eco-schemes that would facilitate the agricultural sector to move towards more sustainable ways of production. If I go back to the origins of the CAP, what did it want to achieve? It wanted to achieve basically three things: first, that the European Union would be able to feed itself; second, that food would be available at acceptable prices for everyone; and third, that we would do something about the rampant poverty in rural areas, so guarantee decent income for farmers. I think the CAP for a long time has been able to achieve these goals, especially feeding Europe with very high quality food at very modest prices. The one element where we are struggling is to guarantee decent incomes for all our farmers. If we continue with the intensification of our agriculture over the last decades, we will go way beyond the natural boundaries our planet is giving us. So we need to learn to produce good quality, affordable food for up to 10 billion people on earth, but staying within the planet's boundaries. That is the big challenge. It is feasible if we are successful in ecological agriculture, if we take into account the need to protect biodiversity, if we can do agriculture with less pesticides, less fertilizers, less medication in animal husbandry, and if we can inform consumers better on which food products are good for them. Farm to Fork is about offering a sustainable future for our farming communities, offering good quality healthy food to better-informed citizens, within planetary boundaries. I will be the first to admit it's an incredibly complicated and huge challenge, but it's unavoidable because if we don't do this, planetary boundaries will impose themselves, and droughts, wildfires, floods will get out of control. The first victims will be our farming communities.
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Thierry Krier5:25
We fully agree. As you're well aware, we are in the farm equipment sector. We see ourselves as providers of machines, we've done that for decades, and now more and more as providers of solutions. In all our companies, big and small, these are critical items we take into account: producing more, producing better, and doing it with less and less resources. Our next question is almost a perfect segue. We'll focus on the adoption of these new and advanced technologies in farming. A key enabler for more sustainable farming is technology: precision farming, smart agriculture, open connectivity, data sharing. Europe is a global leader in many of these areas. Advanced farm machines and solutions have a lot to offer already today and certainly more tomorrow. The results of proofs of concept and field trials are very encouraging in reducing the use of farm inputs, as you rightfully mentioned. But are we up to the challenge when it comes to the uptake of these new technologies? The thousands of manufacturers that our organization CEMA represent believe in these technologies and are investing massively. But are we doing enough to support investment at the farm producers level for farmers of all sizes? That is a key question for us. In other words, is a new Common Agricultural Policy going to be enough to meet these challenges and be successful with the ambitious goals set under the Farm to Fork strategy?
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Frans Timmermans7:22
I can't stress enough how critical your contribution is to the success of the new CAP and the Farm to Fork strategy. We need your expertise. If we want to feed up to 10 billion people and stay within planetary boundaries, we have to introduce the highest level of technology, even develop new ones, so that even the smallest farmer has access to high tech. That's the only way to organize precision farming, up to pixel farming. It has to be accessible to the whole farming community, not just large scale. We need to lower the threshold of high-tech uptake. How? First, bring broadband everywhere in rural Europe. Second, bring farming closer to cities or within cities. Third, develop better logistics infrastructure. Fourth, make high-tech low threshold so every farmer can operate it. Modern technology is high-tech and low threshold. Every farmer should know exactly when to use water, fertilizer, seeds, and harvest. For that, we need machinery and inventions from your sector. We at the European Commission want to stimulate that through research networks. I'm from the Netherlands; we have experience. This is the future. Young people in farming communities are looking for this. Families worry their children won't want to farm, but with new technology, we offer a vision of a sustainable future: not working 20 hours a day for low income, having holidays, and being custodians of nature, rewarded for that. Farming will be high-tech, but it brings us closer to nature, not dissociates us.
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Thierry Krier11:24
Fully agreed again. When we look at this growth in population, currently estimated at about 200,000 more mouths to feed per day around the world, the challenge is enormous. From our side, the equipment replacement cycle can be five to ten years in modern countries, often ten to twenty years elsewhere. It takes time. We are committed to investing in these new technologies and innovations, making data available and affordable. But we need some incentives to help our farmers renew their fleet and take on the mission of feeding the world in a more sustainable way. Our third question relates to the potential impacts of the Farm to Fork initiative. A key concern expressed by many stakeholders, including important members in our sector and the owners and operators of the advanced machinery and solutions we produce and plan to unveil, is the potential impact of the ambitious targets on European agriculture in normal times and even more in a crisis such as COVID-19, during which our sector has proven its resilience. Some studies point to negative consequences on EU farm production volumes, farm income, and prices for consumers, and even if applied globally, food insecurity. Can you share your views on the impact of the Farm to Fork targets on our current system and its future resilience?
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Frans Timmermans12:19
First of all, let me be very clear: this is not going to be easy. It is a fundamental transformation and comes with risks. But you have to compare that to the consequences of doing nothing. The risks of doing nothing for farming communities are way bigger. Already we see devastating effects of droughts, wildfires, erratic storms. If we don't limit temperature rise to 1.5 degrees, these will get out of control. Pandemics will increase. So change is the only way forward. Where do we concentrate? Start with farmers' income. That was the beginning of the CAP 50 years ago. The only way to convince the farming community to embrace change is to guarantee them a decent income, perhaps not only from producing food but also as custodians of nature. Their societal role warrants protection of their income. Then look at other issues: how much production, use of technologies, fertilizers, pesticides. Start from strengthening rural communities. Then you can look at food quality and fair pricing. Food has become very cheap, but increasing prices affects poorer people. We need to look at fiscal policies to reduce the impact, such as reducing taxation on food. We need to ensure those who produce food get a fair price. My main message: this is a fundamental transformation we must embrace. If we don't learn to live within planetary boundaries, we will face violent conflicts over water and arable land, huge migration. Let's not underestimate the threats. The new CAP and Farm to Fork can deliver opportunities. We can make farming more resilient and offer a future young farmers will embrace within the limits of our natural environment, supported by a European population that wants sustainability and is worried about climate and biodiversity.
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Thierry Krier18:44
I fully agree. This is a common theme among the members of CEMA. Looking at the last 12 months, we went from prior to COVID a fair dose of agri-bashing affecting our farmers, to now, due to the resilience of our sectors, we have a bit of agri-loving, as we call it. Let's keep the momentum going. You can count on the support of our industry. We are working on all these items. I don't know one company in our sector not focusing already on the benefits of reducing inputs through technology: spot spraying, precise variable rate fertilizer spreading or seeding. That is part of what we do every day. More ecological farming, conservation farming, so many new techniques being adopted rapidly across our landscape. Executive Vice President Timmermans, thank you very much for your time and for sharing these considerations. We very much appreciate it. It was my pleasure. Thank you very much.