Garo Armen3:47
It's Madison. It was an organic process. How the idea started was I was guided by a priest in Boston to go to a particular village on my first trip to rural Armenia. And when I took that trip and basically saw that these villages had a very high proportion of young people but no jobs, no real income, and no real hope for them to really look forward to a future that could explore their capabilities and potential. So we started with one village and we were not a professional aid organization. In fact, on my trip back from that village on the first trip, I met with some of the big players in Armenia, USAID, UNDP, and the World Bank, and I outlined to them that there was a major need that we would try to tackle to address them. And so their first question to me, all of them, was, 'Have I done this before?' And I said, 'No, I had never done it before.' But just because you haven't done something before doesn't mean that it shouldn't be done. After all, Steve Jobs wasn't born with the iPhone. He invented it, even though iPhone didn't exist before. So with that, we decided that we would tackle this challenge. And as we tackled the challenge, Madison, it became an organically engineered process. Meaning you go there and you see that their school is in dilapidated condition. So you do something about the school. But then once initial renovations and safety measures are put into place, you realize that it's been about 15 years since the Soviet Union collapsed. And during those 15 years, Armenian educational standards had really diminished. And so even though the Armenian nation and people have taken pride in their educational standards, during those very challenging 15 years, education fell apart. So after we fixed the school, it became clear that we had to teach them how to teach. We had to teach them how to run a facility. And then we realized that children had major health problems, and of course you cannot have children go to school and learn when they are encountering major health issues. So we had to get into the area of health care, providing them with health care, preventive care as well as healthcare intervention. And then after a short period, we also realized that families had all kinds of challenges, psychosocial challenges, and typically things that Armenian families would be embarrassed to talk about. And so as they trusted us because they knew our intentions were good, we weren't there to make a profit. In fact, we were there to expend resources. And as that trust built, it became an evolutionary process for COAF to really address needs of a village in a holistic manner. And of course, beyond that, foremost is economic development because that's critical to the well-being of a region, people, families, and so on. So we started engaging in economic development programs. So that was a very well-defined sort of formula that worked in one village, and of course as the formula worked in one village, neighboring villages came to us and said, 'What about us?' And so we felt compelled to expand the program to other villages, and by the time we were done, we had touched about 50 plus villages. Armenia has about a thousand villages throughout the country. So as we sort of looked at the future and calculated what it would take to get to a thousand villages, we realized that we had to change the program a bit. And that prompted us to come up with what we call COAF Smart Campuses. These are COAF Smart Centers. These are after-school educational programs as well as adult education programs in villages. And so that expanded into one region of Armenia. And now we're in the process of expanding COAF Smart programs to approximately four separate regions of Armenia. And so it's a big program. To date, we have spent nearly $100 million. And our annual budget is about $10 million, which I think puts COAF at the top ranking of any organization, including foreign aid services, dedicated to spending this kind of money and resource in rural Armenia.