George Caribbean12:32
I was at a conference recently and there were three top PE firms on a panel like this and they said the same three words over and over again and it landed like it was a no-shit moment. And it was 'software is dead' and it was in the middle of sentences but it came up again and again. These are the people investing in the future, by the way, some of the big titans of PE. So the way I've thought of innovation is first of all, there are different things you need to be at different stages of your growth. And sometimes it's schizophrenic because you got to be both in order to be able to constantly innovate. And there's been crisis time and time again. The first one was the dotcom meltdown in 2000. Almost 10 years later, you had the financial crisis and then almost 10 years later you had COVID. And 'software is dead' which is AI, by the way, AI and AI enablement. It's real. It's a wave that's going to wipe out entire industries, but it's also the most incredible opportunity, especially, and I walk around, I see the youth of Armenia. I've only been here three times in 20 years, spread seven years apart, and I'm ashamed to say that. This guy's brought me here, and Alex brought me here. And I'm grateful for it. But seeing the youth in the hallways here is just amazing. That's coming and they're part of that wave. So we're going to frog leap. It's like mobile phones frog leaping in a country where the phone system is terrible, which I think is what you did, Alex. So look, in terms of innovation, when you're small, it's all about finding product market fit and you're fighting like crazy and even unit economics can wait if you can show a path to it. So the third thing which is the most important thing as a founder is you got to tell a good story. And this is I really respect Alex for saying it was opportunist not strategy. He can say that now. When he was building his first business it was all strategy, I guarantee you. But it takes courage to say that. So small you're looking for product market fit. You become a, and you've got 18 months usually and you've got to convince someone this thing is sticky. And then you're a scale up. You need more rockets. You need more sources of thrust. So you've got to go international. You've got to sell more products. You've got to reach new markets. And then finally, the holy grail is escape velocity. It's when in rocket speak, it's when a rocket has enough inertia to break through the gravitational pull of the earth and continue going. And for business it's you've got a hole which is you're losing businesses that are either dying or leaving you. And the bigger your base, the bigger that hole. You're trying to sign up new customers harder and harder to fill that hole. And it costs money to do that. So if you get the flywheel going where you're throwing off enough cash to generate 20 plus percent growth and it's a flywheel that works on itself. And if you slow down, it's really hard to pick it back up because you need new funding to do that. So the trajectory is really important. If you lose that trajectory, you're meaningless. And so innovation is different things at different times. And in that last phase, the most difficult thing I had to do was we brought Egon Zender in and said, we've got our top 10 management, including ourselves, because two founders are the worst. They don't grow into that. Tell us who's going to get us there. And it was amazing. Seven of the 10 we had to part with. We made them millionaires but we gave them a golden handshake. Goodbye. Thank you. You got us there. Two of them got layered. And then we brought in two incredible people who've been through the journey already. So innovation is a constant battle.