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Wassila Zitoune-dumontet
CEO, Orange Business France, Orange Business

Orange Business Services committed to a positive impact innovation

🎥 Sep 29, 2022 📺 Orange Business ⏱ 42m 👁 611 views
After a video testimony by Michaël Trabbia, Chief Technology and Innovation Officer of the Orange Group, Wassila Zitoune-Dumontet, Chief Operating Officer Orange Business Services and Sébastien Picardat, Managing Director Agdatahub, question the role of innovation in the service of virtuous development , inclusive and ethical. At the heart of the exchanges: digital identity in the agricultural sector, the reduction of the environmental impact thanks, in particular, to solutions, consulting services and co-innovation approaches. Turn your business strategy into business reality with our digita...
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Transcript (48 segments)
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Host1:16
Hello again to everyone and welcome. It's less enthusiastic than this morning, but I hope you will regain your energy. We're going to continue, and welcome to those joining us now online as well, from France or elsewhere. Welcome to everyone. We are here live for this fourth edition of the OBS Business Summit. A rich morning we had, a lot of discussions. This afternoon as well, we have a lot to do. We are here until six o'clock, with panel discussions in the auditorium but also talks in the garden across from the auditorium, just behind you, with our partners, 24 partners today that we'd like to thank warmly for being with us. As this morning, the OBS experts are here with us until this evening at your disposal, so please do not hesitate, go and see them. You can also make an appointment via the web app. So without any further ado, I think it is time to resume and continue our exploration of the theme that gathers us today: the positive impact. We talked about it this morning. And this afternoon we are going to see what is the place of innovation in sustainable value creation. So this is what we are going to see right away with my guests. I have the pleasure to welcome first of all...
Hello Wassila, how are you today?
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Wassila Zitoune-dumontet3:15
Very well. After lunch I think we have a mission with the energy in the room. I think things are okay.
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Host3:25
So energy — we're going to talk about this, but not only the one in the room. We're going to talk about other kinds of energy. Just to go to the heart of the matter: report after report, the IPCC reminds us that in order to limit global warming to 1.5 degrees, there's still a lot of work to carry out to reach carbon neutrality by 2050. And these are objectives that seem difficult to achieve with the geopolitical context. There are tensions as we see within the energy sector, on raw materials as well. There's important inflation and there have been difficulties in supply since the pandemic. This is nothing new. And Wassila, why and how does this situation have an impact and accelerate our different priorities and CSR actions at OBS?
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Wassila Zitoune-dumontet4:21
We have seen that with different companies, we always ask them more energy sobriety. So it is true when I listen to you and with all of the constraints, the new constraints that have appeared and that occupy and keep us busy now for several years, we could be tempted to feel it as a burden and stop doing things. At OBS, I want to tell you, we are among the top companies that believe we have a role to play, a share to play in this collective action. And we consider these new constraints as an emergency and an opportunity as well. This is the first great idea, and I deeply believe that this defines us. It's in our roots, our DNA, our values, our commitments as we communicate in our ecosystem. My second message is a message of the ecosystem: our commitment, the green actor as seen by OBS, is very inclusive and it revolves around the ecosystem. The idea that all of this needs to move forward because it concerns everyone, and we do it with our clients, our partners, our suppliers. And yes, the third great idea is that while we respond and supply solutions to our clients that help them optimize their energy equation, we do not forget that we ourselves are a company that is changing and transforming from the inside. We have taken commitments to be neutral in carbon by 2040, ahead of 2050, and we need to be under 30% by 2030. As I said, the internal efficiency, the attention to internal efficiency needs to be carried out, and also externally. But I'm going to talk about the internal efficiency — this is the theme we have today.
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Host6:27
Yes, absolutely. When we prepared this event, I remember you had said something specific: it's not so much the internet traffic, but information systems that consume a lot of energy.
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Wassila Zitoune-dumontet6:37
Yes, it is very true. And I think the director of the group has mentioned it as well. We know who we are: we are dual, we are operators, we are integrators as well. What is high on our priorities as a network, with this accelerated digitalization and this exponential growth of usage, there's the consumption of our networks, our data centers, infrastructures in general. But I really thought what was great in the keynote: there's a lot of pragmatism. It consists in identifying the subject — our networks and data centers — measuring them, putting in place sensors to measure consumption in electricity, acting — which means regulating temperature to have less use of cooling systems because they consume a lot of energy — LED bulbs as well that can be used, and recycling, which is very important. And this creates a virtuous circle. We see the results. We have identified, we are measuring. We see very interesting results in our data centers. The engineers in the room know what I'm talking about. We can see a reduction in the short term, and we can have more trust in our commitment and be more powerful. We can divide by two the energy invoice for our data centers.
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Host8:34
So beyond the internal synergies, how can you use your capacity to innovate for the transformation of your clients as well, who must reduce their carbon footprint?
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Wassila Zitoune-dumontet8:47
This is the meeting of technology and an ecosystem. With keywords, we see that these are the stars of technology that contribute to the optimization of energy consumption and objects in general, to make intelligent objects, with data in the middle. So I'd like to rely on an example that we worked on with Marseille and Cisco, our partner. It's very interesting because it's a form of counter-example. You'll see that it's very simple, extremely simple, and it consists in extending the Wi-Fi network when there's no use. It's counter-intuitive, because by definition networks are built to be always on. And the subtlety of this technology and the complexity of this innovation means when you switch on and off, you have levels of performance as if you had never shut it off. So this simplicity shows high complexity behind the scenes, but it's very useful. And I must say that with the ecosystem, the partners, it's very impressive. We have noticed that it's minus 40% of consumption. This is huge. And you'll say this is just common sense, but nevertheless it needed to be done for our networks. And this is why you have to work together to go in this good direction, have the right approach. When I talk about ecosystem of partners, nothing would have been possible without them. This is the first key message. And the second one is that it leads to this methodology: this co-design and innovation research and collective intelligence.
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Host10:46
So this is very compelling — incubation, yes?
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Wassila Zitoune-dumontet10:52
So this is an activity that mustn't be opposed to engineers, industrials. We are developing products with certain technologies that need to mature. And mature technology — what is true today when we talk about incubation — that exists within the teams that I work with. Incubation goes through several steps and it starts very early. After the ideas, you have an intuition, you feel a need, you know different points of view, and technology can open up to different points of view as well. It is followed by a process: you put people together. And unlike a laboratory, we develop things in an iterative, agile way and we validate the need in real conditions. So a partner, a client comes to test the solution. It's test and learn — these are test and learn approaches. And I believe that what is very powerful, going back to your introduction, it changes the notion of time, the relation to time. To find a solution, sometimes we need to go wrong and make mistakes. And this method of testing and learning on this platform of collective intelligence during the incubation phase helps validate a solution. And if it is validated, if it is relevant to the answer to a need, and it is thought in a native manner for the environment, if there are true benefits, you win a lot of time, you save time.
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Host12:32
So that's the next step. If we look at the details concretely, what do we have in figures and numbers at OBS? Where do you stand in terms of environmental objectives and societal objectives?
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Wassila Zitoune-dumontet12:56
First I'd like to speak about what defines us at OBS. When we talk about value creation, this value creation is seen under four angles: for our shareholders, our employees, the company, and our clients. This fundamental idea, I believe, is one of the strong messages during the publishing of our financial results in July last year. Because these environmental topics are also crucial. This first publishing, which commits us — commits us on transparency, on our actions. We can say that by 2025, as we said, targeting 2040 a little ahead of time, there are two strong markers: one being the decrease in energy consumption and carbon emissions that must be minus 30% in 2025. It's minus 14% compared to 2020. So this shows that the cursor is going in the right direction. And there's the recycling rate as well for equipment and telephones, namely that we want to reach 30% at the end of the plan. It's at 21.5% for the moment. So as I said, a real dynamic, full transparency, values that are important because we want it to be performant. And there's a lot to do still.
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Host14:41
If I well understood, innovation without the green aspect — when we talk about sustainable growth, nothing can happen. All of this is crucial.
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Wassila Zitoune-dumontet14:56
Yes. The more I listen to what people said and the number of people convinced on stage and in the room, I really want to spend a lot of time understanding why. And it's interesting, we have these subjects at OBS. It's a whole equation, as I said: you need a technology, a need, a partner. Because there are things that are obvious. Technologies are going extremely fast. They are only sustainable and viable if they are open and shared by the greater number. Once this has been said, I believe that this approach that we decided to use and accelerate — it's the most pragmatic way, the most intelligent way to do things, and the most inclusive one. Another example: my neighbors at the table will recognize themselves. We talked about a different kind of innovation with positive impact — Copernicus. If I talk about Copernicus, this concerns satellites. It's a beautiful story: OBS and the program put together a data bank for satellite images with a certain number of tools onboarded on the satellites to produce terrestrial images. And I'm coming back to the opening subject: all of this is put at the disposal of a number of actors in the ecosystem. And there's a startup called Diginov that precisely uses this common good. And in France recently, this subject is important as we've seen with the forest fires, etc. So this ecosystem working on a meaningful subject with an open and shared approach, co-designing, can really help move forward.
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Host17:10
Thank you very much, Wassila. You mentioned Michaël, Chief Technology and Innovation Officer of the Orange Group, who wasn't able to be here. He comes back to the role of innovation and the objectives of the group. Let's listen to him now.
So thank you, Michaël. This is exactly what we said, and Éliot mentioned it: what do you do for your clients, you do at home. So it's like an open lab, you test and you try things. So we understand the importance of innovation with these objectives, these challenges, and co-design. You mentioned, with Wassila, your clients, your employees, but also your partners. And if you may, it is time now to receive someone to talk about a delicate subject: agriculture. What is the place of digital innovation in this sector? Let's welcome the CEO of Gaia.
Hello Sébastien, how are you today?
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Sébastien22:41
Very well, thank you. I'm delighted to be with you.
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Host22:43
Wonderful, welcome to the OBS Business Summit. We are happy to have you here to talk about — I didn't know about it until yesterday, I just discovered it, it's wonderful — but please share it with our audience: the fact that a hub is made by farmers for farmers, and then all of the affiliates and partners as a large business. What is it?
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Sébastien23:10
The hub — it's a great data hub to help circulate data among 380 farms and 80,000 users. Upstream, this is an initiative that was supported by the state through BPI France and an investment of the Caisse, and also on the European level, alongside Orange with the Gaia-X program, and lately by the European Commission that appointed us as coordinator.
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Host23:53
So this is it. And you're developing different solutions for agricultural data: exchange of data, security — we have AgriConsent, Exchange, and CAPE Data for valuation. Talk about this collaboration with OBS, please.
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Sébastien24:12
Everything started four years ago with the innovation project with Orange Labs and all of the OBS teams who supported us during four years, alongside the Orange teams nationally, to develop the first wallet that would gather and collect all the digital identity for a farmer. It's physical, present as a moral person, a legal person as well. So the farmer will be able to secure their access on the web, to have access to different facilities, to give their agreement, personal certifications, or indisputable information in their life as a farmer.
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Host25:07
We're talking about blockchain here, and the blockchain consumes a lot of energy, as we know.
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Sébastien25:15
The blockchain — it was true a while ago. Technology is integrated little by little. And when we move on from 4G to 5G, yes, it was true in the beginning when the technology wasn't very mature. But we have made tremendous progress in terms of energy consumption. To situate, the user will maybe two or three times a year emit a certificate, and their data will be stored as many times as is asked. But to give you an idea of the size, it represents like a terabyte on the scale of a year. And with this identity passport, we're talking about kilobytes now. So this can give you the scale of the huge progress that has been achieved.
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Host26:13
And to explain this further, I invite you to join our expert on the stand of immersive technologies — he is wonderful, very pedagogical, welcoming. I invite you to go and talk to him, it is really fascinating. I think there's a fan club in the room — yes, he has a big fan club. Now, you talked about AgriConsent: what is it used for concretely?
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Sébastien26:52
We see today that we are experiencing a climate crisis, an environmental and economic crisis, with the necessity to ensure food sovereignty for France and Europe. Agriculture contributes to it with carbon sequestration. And informing consumers on the best practices can help secure the use of data for these farmers. They remain the owners of their data. And if they cultivate, if they farm in the right way, if they use the right phytosanitary products, they are able to convey this information to partners that can also help them, and inform consumers as well about these practices. If we take the example we're interested in on CSR, we see that for the climate law planned next year, in all of the products on the market, the farmer will have to provide the necessary data. Then you can work on it, optimize it. There's traceability, and in the end there's an environmental note that will be present on all consumer products to help you choose a local production that's organic, or be able to ensure the well-being of your family and your territory. This helps measure and calculate your carbon credits as well.
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Host28:41
Yes, we talked about scoring.
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Sébastien28:45
Environmental scoring that we are developing in partnership with a food pilot, but also to be able to calculate carbon credits, to participate in the evaluation of agricultural practices, carbon sequestration, and further. So there's business to do.
H
Host29:05
The digital identity — how is it important for farmers and their partners?
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Wassila Zitoune-dumontet29:09
Sébastien talked about it brilliantly, because this subject is for users. But if I come back on what you said precisely, there's a trust that is very important in digital transactions for users. This is the first benefit: giving readability and clarity so that the person knows their data perfectly. There's security as well that is important, and when we look at how much fraud exists in general, stealing one's identity can be problematic. So the user experience, when opening an account or the different approaches, when they're simple and easier. And then concerning innovation, we are putting at their disposal relevant technology that is sovereign and compliant to the future you describe, when we look at this subject on the European level.
H
Host30:16
Sébastien, you have an example perhaps to illustrate this?
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Sébastien30:21
Maybe two, a quick one. The first: to connect on a website in a secured manner for a farmer, without a password. You can have a QR code and access all of the tools for the decision-making process, and this will be soon operational. Second element: the certificate, to secure phytosanitary products for farmers, to make sure they're legitimate. The farmer can have a certificate to show that they have been trained in a certain way. This will be present in the blockchain, and with the QR code the farmer can buy phytosanitary products in a secure manner.
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Host31:13
So what is OBS's contribution to that? We often hear about our purpose: giving the keys to everyone to a responsible digital world.
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Wassila Zitoune-dumontet31:18
I think this great example carries a lot of success recipes. What is our contribution? Facilitate sharing of data. When we are operators and integrators at the same time, we use the entire chain, and this is something that defines us and has been doing so for many years. Reducing drastically fraud, as we said, this fraud litigation, and helping the greater number to use data and add value in their activities. And securing property rights and intellectual property rights as well. So we have realized that these will have different shapes when we talk about data and the huge use across all sectors.
H
Host32:27
You have come with a video that sums up what we just mentioned, and we are going to react right after. Please, let's take a look at it now.
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Narrator32:39
Agriculture is at the heart of a digital transformation. She's going to present to him a new service. He needs to give his consent so that she can use his data. AgriConsent allows him to identify himself and to give consent. As all farmers, he uses phytosanitary products. To be able to buy his products, he has to show his certificate. This morning, Christophe is getting delivered the phytosanitary product that he bought. He no longer has to show paper documents. With the application AgriConsent, he can just scan the QR code and show his identity, and it's much more secure. The identity of the buyer and the certificates are guaranteed. Christophe receives a mail from his cooperative asking him to send his banking information. He uses his wallet on AgriConsent and sends his information. Identity theft is reduced because it is very secure — it can't be intercepted or replaced. AgriConsent verifies the identity of the people involved in the transactions. After his long day, Christophe logs on to the platform and he can administer all of his consents. He can renew them or cancel them. Everything is transparent, no more data leakage. He also has access to all of his transactions. There is more trust between the farmer and his partners. With AgriConsent, take back control over the usage of your data.
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Host35:06
So here we've seen this video. It's incredible, isn't it? Yes, it is. So what are the next steps?
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Sébastien35:17
In France now, we're going to try and expand in Europe. We have 10,000 farmers in Europe, and we'd want to get into the European Union. We're going to work on our blockchain and on the economic sector, and this will allow us to develop services outside of France.
H
Host36:01
So here we're talking about agriculture, but could this apply to other sectors as well?
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Sébastien36:04
Yes, it could work perhaps in the banking sector, where there's a lot of validation of identity and transactions, and the importance of security in this kind of transaction. So this could probably have an app of this type in the future. And this could also be something used in tourism — there's a lot of restaurants and workshops who need to protect their intellectual property. And so this is why the blockchain can come into effect. And they also need to protect their consent, just as farmers do. And perhaps other sectors as well: health, healthcare, transportation — to have this traceability from the farm to your plate, at all moments and available to everyone, to all the parties.
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Host37:01
Would you like to add anything?
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Sébastien37:08
I just want to say for the perspectives of the blockchain, the technology that we're working with — we believe in this blockchain because we've had some great things happen. We're happy to be working alongside the 17 founders of Blockchain France. And this allows us to accelerate this kind of initiative, but it also allows us to have a French infrastructure for blockchain, open to businesses. And things like this can happen when there are different cases of the technology being used.
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Wassila Zitoune-dumontet38:14
As I was saying at the beginning, we don't want to choose anxiety or non-action, seeing the complexity of the challenges. However, we've seen a positive impact in the past, in the present, and the future. This is something that defines us. It's who we are and our vision about technology: technology is only good if it allows us to bring about progress.
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Host38:53
You practice this with humility, with inclusion, and with conviction. This is what I've heard. When it's complex and when it's uncertain, the only way to succeed is through collaboration.
This kind of topic can really motivate all of us to work harder. Thank you very much. Thank you, Sébastien. Thank you, Wassila.
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Wassila Zitoune-dumontet39:34
Thank you very much.
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Host39:39
So here we are at the end of this plenary session. The OBS will continue just until 6 pm. Keep exploring, keep walking around. The talks continue — don't miss out on these talks. Just two words before leaving: we have a satisfaction questionnaire that will be sent out by text message. It will just take a couple seconds to reply to. I'd like to thank our sponsors, our 24 sponsors. They're on the screen behind me. Please give them a round of applause. It's thanks to these sponsors that we are able to host you here today for these round tables and for this event. Thank you very much. Have a great afternoon. Don't leave — this will be going on until 6 pm. Thank you very much.