How Air India’s Bold Transformation Will Meet Passenger Expectations
📅 Nov 28, 2024NDTV Profit11 MIN16 SEGMENTS · 2 SPEAKERS
In an NDTV Profit Exclusive Campbell Wilson, CEO &MD, Air India briefs about the Air India's merger with Vistara. He said "the ...
Questions asked in this interview
8
0:00They're now entirely integrated, but there are those who say that Vistara was a wonderful product, it had a wonderful reputation, and therefore is the legacy of Vistara not being diluted?
1:03Has that been a challenge in terms of adaptation or bringing together different work cultures?
2:37Was that a huge challenge for you in the year that's gone by?
4:00When you have challenges like that from your own staff, does it not represent a huge challenge?
5:24I know what Air India will ultimately look like, but how would you address the present concerns of passengers?
7:02Was that again a challenge for you in dealing with unions, which has been a part of the culture of this airline?
8:38There was a concern which turned up in the media of flight crew on long-haul flights saying that the number of hours they rest compulsorily might result in reduced salaries. Is that true?
It is an interesting time when it comes to Vistara and Air India integrating. They're now entirely integrated, but there are those who say that Vistara was a wonderful product, it had a wonderful reputation, and therefore is the legacy of Vistara not being diluted?
I think more to the point is that Vistara now allows Air India the opportunity to be catalyzed and the transformation accelerated, and a new airline which represents the best of both Vistara and the legacy of Air India to be born. It was always part of the plan to bring the four Tata Airlines together. It was necessary for many reasons, not least of which is economies of scale and profitability, and the ability to further grow and to build an Air India that represents the India that people expect to see around the world and an airline that reflects the warmth and hospitality of India. So it's been a big project, it's been a long project, but I think the team has worked very hard and it's nice to have the merger phase of that behind us.
Would you say the merger is actually behind you? Because there are crews with different work cultures, whether it's cabin crew or flight crew coming in. Has that been a challenge in terms of adaptation or bringing together different work cultures?
We've spent two years in the preparation and execution of this merger, aligning all of the operating procedures, the regulatory compliances and manuals, the IT systems, the terms and conditions of employment, now the physical locations. So it's not as if it's happened all at once overnight, it's been a very progressive process. But yes, for the moment we are operating Vistara aircraft with Vistara crew so that the product experience of the customer is what they expect. But progressively we will bring everything together into a coherent whole. That process will take time. One of the reasons we've actually held back a little bit on the Air India culture development program is because we wanted the people from Vistara and AirAsia Express to be part of co-creating it, so they feel ownership in it. That's going to be something we evolve into in 2025, uniting the organization behind the common mission of the Air India group. And I think people are bought into it anyway. It's the national name, it's a 93-year-old airline, it's an airline that's growing massively with plenty of opportunity, so I think we have the right ingredients, we just need to bring them together.
And yet you did have some problems. For example, cabin crew decided at one stage on Air India Express they wouldn't fly, hundreds of flights got cancelled. You had problems with pilots in Vistara saying they have problems as well. You had hundreds of flight cancellations on both airlines. Was that a huge challenge for you in the year that's gone by?
I think, put it in context. There are 30,000 employees in the new Air India group. There were actually five groups of employees because the Indian Airlines-Air India merger was never fully consummated, and so we had to bring all of this together. In the global context, airline mergers can take five to eight years. This has been done in a little over two. And when you bring different employee groups, different terms and conditions together, you don't pick the best of everything but neither do you pick the worst. So there is a mix of pluses and minuses. If you look at individual elements, some people can say this is better, some can say this is worse, but on balance I'm absolutely convinced that it is better for each individual group. And I think more so, the opportunity available to people is much greater than it was ever before, simply by virtue of the fact that we've got so many aircraft, there is such ambition to grow, there's such ambition to improve the product, that the opportunity for personal and career development is unparalleled.
And yet there are problems which suddenly emerge. There is social media which has been a bit of a nightmare for all airlines. When you've got flight crew or cabin crew complaining, saying this is a broken aircraft, there's been some Facebook posts of late, and that it's deeply problematic, and they aren't serving even a proper glass of water. You're a forward-facing industry and a public-facing one at that. When you have challenges like that from your own staff, does it not represent a huge challenge?
Clearly our cabin crew, our staff, want to operate a product that they are proud of, that allows them to provide the service they want to provide. And it's fair to say that particularly the legacy aircraft that we inherited were not up to that standard. It just takes a long time. We committed $400 million to buy the seats to refurbish those aircraft. The seats have been in the certification and manufacturing process since then. They will start to be installed on the widebody aircraft next year. About a third of the narrowbody fleet are already done, but it will take a while to bring the legacy aircraft up to the standard. Having said that, we've got a third of the widebody fleet either brand new in the case of the A350s or with modern interiors with the 777s, and those have a fantastic customer experience.
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Wilson, C. (2024, November 28). How Air India’s Bold Transformation Will Meet Passenger Expectations [Interview transcript]. NDTV Profit. CEOInterviews.AI. https://ceointerviews.ai/interview/1021872/
MLA
Campbell Wilson. "How Air India’s Bold Transformation Will Meet Passenger Expectations." NDTV Profit, 28 Nov. 2024. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1021872/.
BibTeX
@misc{wilson2024_1021872,
author = {Campbell Wilson},
title = {How Air India’s Bold Transformation Will Meet Passenger Expectations},
howpublished = {Interview transcript, NDTV Profit. CEOInterviews.AI},
year = {2024},
month = {nov},
url = {https://ceointerviews.ai/interview/1021872/},
note = {Speaker-attributed transcript with timestamps}
}