About Srinath Sridharan
At the Indian Business Literature Festival 2023 in Mumbai, Srinath Sridharan discussed his book *Time for Bharat*, describing it as a "dialogue starter" on public governance. He stated that his motivation for writing the book came from a desire to ask questions about public policy, noting that while his generation succeeded despite challenges, not everything is good. Sridharan argued that inclusion must cut across gender, ideology, religion, and other divides, and that societal inequality must be addressed equitably rather than equally. He expressed concern that politicians will continue to divide people on the basis of poverty rather than discussing urban issues.
Sridharan also commented on affirmative action, saying that "affirmative actions give reactions" and that decision-makers in both politics and corporations must keep stakeholders engaged. He suggested that a timeframe should be set for addressing reservation policies, stating that a five-trillion-dollar economy cannot coexist with the same level of reservation.
Source: AI-verified profile updated from Srinath Sridharan's recent appearances.
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Transcript (26 segments)
I
Interviewer0:35
I have lots of questions, but the first one is very interesting. From the audience perspective, what prompted the idea of this book? When I started reading it, the question in my mind was: was this written from a place of optimism or pessimism? Was it that sense of frustration that sometimes all of us get into? I eventually finished half of it, I must admit—it's clearly a dialogue starter. But I want to know: where did you guys start from?
S
Srinath Sridharan1:09
A book on public governance is a very boring, dry topic. Why write on public governance? Typically we expect bureaucrats or think tanks or academicians to write or read about it. But guess what—we're one-sixth of the world's humanity. When I look back, I've been fortunate to have been educated and to have made my name and wealth in this country, despite all the idiosyncrasies and challenges. It's great to talk about Digital India, Startup India, promoting entrepreneurship, but my generation did not have most of those advantages. We came up despite everything. That doesn't mean everything is good and all is well—somebody has to ask those questions. All of us have ideas. If we shy away from public policy—and by the way, I'm not a think tank guy, I'm a corporate guy—we all know we've lived with shades of gray. That's the dilemma. If you write a book, it'll be very salacious, all our experiences, which we can't afford. But we must question. I wanted to write a book—this is a journey with other co-authors, and each of us have a different motive and different stage in life. I've been asked: you're too young to write a book on public governance. He's been asked that by somebody pretty senior in the business domain. My point was: I'm very proud of the journey India has given us, but it doesn't mean everything is right. We have to raise those questions. Why is it that we are able to send low-cost rockets to space, yet we can't fix potholes on the road? We have to start questioning everything. For me, it's a very personal journey—what do I tell my daughters? It's not about the name or the money; it's about standing for something. That was my motivation: let's re-look at India, re-look at Bharat. It's been a civilization with tremendous efforts from our ancestors. For example, COVID—suddenly cleaning our hands, sanitizer. Our traditions always had that: wash your feet when you walked in home, clean your hands. And yet we put it on a pedestal and said, 'Hey, it's fancy.' So we're saying: look back. Our traditions and native intelligence have a lot of wisdom we have forgotten.
I
Interviewer3:53
The other thing is the book title—it says 'Time for Bharat.' These days, I can vouch for this personally, whenever there's a conversation inside a corporate boardroom, India versus Bharat comes up. But Bharat typically refers to the non-English, bottom-of-the-pyramid consuming classes. Your idea of Bharat—and if you read the book—is very, very different. So my question is: you've also boldly stated in the book that India can... What are you really referring to when you say Bharat? Your India versus Bharat is not Bharat the bottom of the pyramid, right?
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Srinath Sridharan4:36
That's true. I don't wear the hat of a marketer, so we don't dissect India as the rich and the poor, the illiterate. I keep joking that India has more keypad-literate than actually literate citizens today—that's real India. The moment we say Bharat, we think in Sanskrit, we think saffron. By the way, I've been accused—people asked me, 'Did the party fund you? Did you write it for somebody?' I just picked the color I liked, not because somebody funded me. This has been a self-funded project. The book has zero royalty—so the publisher and Amazon make money, and the authors don't. We said if you have a public governance idea, leave it out free. The conversation about Bharat is: we're the only country in the world where the Constitution has two names—'India, that is Bharat.' If you're changing the name of Mumbai from Bombay, Chennai, Bengaluru—take a call. If India is going to be borrowed, so be it, but take a stand. That is why I'm saying: go to Bharat. Bharat is not about religion, it's not about linguistic differences. Bharat as a concept is 25,000 years of civilizational ethos. It predates a lot of our religions. We are very plural. Within a household in India, it's common to see the mother devoted to Ganpati or the father saying he's a Shiv bhakt. People can have different ideologies. We have had those tolerances, and the narrative has changed over time. Why did we lose that basic tolerance? That is why I'm saying: go back to the roots of Bharat. Don't divide Bharat between India and Bharat.
I
Interviewer6:37
In fact, you mention spirituality yourself. If you read the first two chapters of the book, you'd think it's a book on spirituality—that's how I looked at it. In fact, I thought it was about religion also; I mentioned that to you. Why that kind of a start? Afterwards it deals with hardcore numbers—it talks about economy, insurance, technology, and a whole lot of stuff that Indian businesses, entrepreneurs, and students ought to read about. But why that kind of a start to the book?
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Srinath Sridharan7:09
If I were to draw an analogy from modern HR books, it speaks about purpose. If you speak about values, it talks about vision. Spirituality is nothing but all this. Religion is not necessarily spirituality—each of us might find our own roots. What's your root? What is it that balances you, being ethical, being moral? In the modern context, we all are kind of two-faced. We have a personal ethic different from professional ethic. I won't cheat my company by putting fake vouchers, but I don't mind paying 100 bucks to the constable at the traffic light. We all have that two-facedness, and yet we rationalize it. So I'm saying: let's go back. If you don't have a sense of purpose and values, no religion can help—it's just mumbo jumbo and ritual. Which is why this book is based on: can we go back to awakening our spiritual senses? It doesn't speak about a single philosophy—it's a principle. Each of us has to find our own roots.
I
Interviewer8:26
Let me just read from the book and ask you a couple of questions. On page 29, you've written that Bharat will have to make prosperity, and not merely the removal of poverty, the overarching aim. Why this idea? When you talk about equality, we've been influenced a lot by socialism as a background to where we came from after independence. So when you're proposing this, what are you really talking about?
S
Srinath Sridharan9:02
A lot of these -isms start with financial divide. Why is it that we all are sitting in this fancy esplanade discussing a book, when we could have sat in a small tapri with our chai on the road? When we speak about poverty, my fear for my next generation is that our politicians will continue to divide us on the basis of poverty and not discuss urban issues. There is nothing wrong in saying I want to be wealthy. We still have that problem where phones are seen as a luxury item. Can we move out of all this? If you want to play the global role we aspire to—G20 or whatnot—what happened at G20? We simply covered all the slums and roads with nice vinyls. I am saying: solve for it. There's nothing wrong in being prosperous. If you want $10,000 or $15,000 GDP per capita, it has to be inclusive. Today we have aggregate growth but not inclusive growth.
I
Interviewer10:10
Thank you for that. There's another interesting thing. At one point you write, 'We therefore need a future that doesn't ignore or glorify our past.' And yet somewhere else you talk about Indians giving maths to the world, acknowledged by Albert Einstein. What do you mean by don't glorify and don't ignore it either? Where is that balance?
S
Srinath Sridharan10:48
It's very simple. Another conversation we've not written in the book: we nearly lost the patents for basmati rice. All we're saying is: stand up for your right. Don't let somebody else trample in. This is a world where the crying baby gets milk. Even as a country, if you don't say what you have, somebody is going to claim it as their own. Most of our multilateral organizations are not controlled by India, which means the narrative becomes a Western narrative. If you want to stand up for what you have—be it math, Vedic sciences, or whatever—claim it. Claim it before you can't reclaim it.
I
Interviewer11:28
Very interestingly, I was in a conversation with a fintech startup founder, and when you're talking about 'crying baby,' apparently there's more than one trillion rupees lying in the bank accounts of the unbanked population in this country. Because at some point we issued debit cards to them, then the technology changed and those cards don't work, and they don't even know where the ATMs are. It's a very unequal place. To add to what you're saying: Bharat is still young, with about 55 percent below 30 and over a quarter below 15. We're always referring to the demographic dividend—a billion-strong working-age population with enormous potential for jobs and economic growth. But it cannot grow without inclusion. You already mentioned inclusion of one kind—what other kinds of inclusion are we talking about?
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Srinath Sridharan12:27
It has to cut across everything. We generally speak about gender—I mean, Anita spoke about gender. I call it flavor of the season. Every two or three years, our policymakers or politicians keep changing that flavor. Flavors can change, but basic necessity—look at society. It could be gender, orientation, ideology, religion, anything. Why is it that you are different from me? We are all equals. If you're a believer in God, they say we're all equal in front of God. But the fact is, we're all living things, and nothing is controlled. COVID for me was a wake-up moment. I knew friends who were millionaires and billionaires who couldn't get access to an oxygen tent, couldn't get a doctor. If that doesn't change your mind about being equal, you really don't deserve a conversation at all.
I
Interviewer13:26
We tend to have a very poor memory of some of these things. Sorry to sound a bit cynical. It's interesting that during Anita's conversation, the issue of reservations also came up. Coincidentally, I highlighted that as a question to ask you. This is very interesting and very new: the scrapping of all reservation quotas, providing education and skill development to all economically weaker sections, whether they are SC/ST/OBC or not. You're actually proposing that the reservation system as it exists today should be removed. You've also admitted this requires visionary governance led with political willpower and policy tenacity to remove caste as the basis of identity and obliterate poverty. Why do you believe this will work, and can it really be done?
S
Srinath Sridharan14:38
Can it really be done? I think so. If there's intent, we have shown so many things were possible in the last five or six years. It is about intent and context. Affirmative actions give reactions. I always call it the new M&M—keep your stakeholders in motion and action so that they don't complain, they don't crib. Keep them engaged. If you say, 'I'm going to give the next 10 years, by which the current generation will have its education, and the reservation policy will end—it will apply only for the economically weaker,' why do you need a reservation policy for somebody who could not afford access? Ability to pay—that's it. Keep it open for everybody. Don't make it caste-based, cost-based, community-based. We think we've moved away from caste and community, but I can tell you it is still very much alive across our country. I've stopped being shocked when somebody asks my surname. I've been preached at for not having a surname, for not thinking about my religion—by people who don't know me from Adam. But it's almost a birthright people take when it comes to caste and religion. If you don't put an end to it, when will it end? How do we call ourselves literate? Educational literacy and actual literacy have no correlation at all. We need to wake up.
I
Interviewer16:22
And the fact that we've had the reservation system in place for more than 50 years now—it should have worked by now if it was to work.
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Srinath Sridharan16:34
I think it worked for politics. It didn't work for society. I think we have to accept that.
I
Interviewer16:41
Okay. You also have a quote from Sadhguru: 'A great nation is produced by great people. We cannot develop humanity; we can only develop individual human beings who have pride, passion, sense of belonging, and who identify themselves with the nation.' I say this with a sense of cynicism—the ideas in the book are great. If they are discussed and even some action is taken, I think we'll see huge progress. Our Prime Minister is also talking about Amrit Kaal, and a lot needs to be done. Do you think it will get done?
S
Srinath Sridharan17:29
Good question. The very fact—the dress code I'm wearing—I think ten years ago I would not have worn this for a formal meeting. I would have been in a western suit and a tie. But somewhere we saw the Prime Minister taking that leap of faith. Until then, leaders were not fashionable—they were boring. Take pride in your country. Today you look at Davos pictures—a lot of Indian leaders are in Indian clothing. I think we'll have to simply look back at our own culture and go back to those questions. Can we get change done? I think it's up to all of us. I'll give you a simple example. A senior leader in the Mumbai administration—once I was having dinner with him, and I complained that my local area things don't get done, I'm very active, I meet the local officer. He said, 'You guys will never get it done.' I said, 'Can I escalate it to you?' He said, 'I'm too senior for this to be escalated.' And he gave me a simple challenge, which I have not been able to meet until now. He said, 'From your locality, can you get five CEOs along with you, and you name the department you want in the state—I will get them in front of you.' The challenge was: he said, all of you are so busy. If you want something for your factory or office, you will come and meet me. But if it is about simple civic administration—roads, nalas—none of you turn up, because most of you can afford to go to a fancy hotel and leave town. Look at the state of administrative mess we are in as a city. So I think it all depends on all of us. If we don't question, we deserve what we get. All of us are supposedly educated, with access, with contacts. Otherwise, we are no different from an anonymous social media post cribbing and crying. If you want something, stand up and be counted. Yes, there could be repercussions. This book, Time for Bharat, is only a provocation—there are probably a hundred ideas across various sectors. But all we're saying is it's only a few. We are a billion people—there could be a billion ideas. Unless we test it locally, we don't deserve this India.
I
Interviewer20:15
Wow, what a thought. Before I open the questions to the audience—I run a podcast, Being CEO, and I don't let anybody go without some rapid-fire questions. Seventeen luminaries that you were dealing with to write for your book—I'm just shocked, how did you manage that?
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Srinath Sridharan20:39
Thanks to COVID, everybody was more empathetic and patient. You realize that a lot of times things don't go our way—for example, deadlines. You would think, 'I want this article on this time,' and it won't happen. You just realize some things are not meant to be. We had four more people who dropped out during COVID—health incidences at home. You just realize: make good work with what you have, keep nudging. Every individual is different—we have to learn that people need different approaches.
I
Interviewer21:14
How do you find time for doing all this? You do your own op-eds, coordinating this book, and I know you've had your share of health issues, personally or in the family. How do you find the time?
S
Srinath Sridharan21:29
The trick is adding passions. If you are passionate about something, you will always make time. Time is the biggest convenient excuse most of us give. For those who don't know—from a reverse mentor many years ago, I gave up a computer. I have not used a computer in the last nine years. This book was done on my phone. I type all my op-eds on the phone when I walk. He can type without looking at the phone! You just realize that if you really want to do something, that's maximizing time. I finish my morning walk—that's a great one hour, fresh thoughts, no disturbance—and I type on the phone. I don't dictate because I figured out I'm not a good editor. I'm a thinker and a writer, but if I dictate and have to re-edit, it upsets my rhythm. You'll have to figure out what works for you, and then the rest is magic.
I
Interviewer22:23
Thank you, that was fantastic talking to you. I am going to finish the book—it was very, very interesting. Any questions from the audience here? I'll just give the mic to—
A
Audience Member22:49
Thank you so much, Mr. Sridharan. I appreciate your views. On the reservation part, I'll just be very quick with a few thoughts. I just had a conversation this morning with my wife before leaving for this session. I told her I would love to donate my body after my death only for the medical students who have not taken seats on reservations—that should be done by my wife. Second, I don't think—and I love your optimism on reservations being scrapped—but I don't think it will happen for the next hundred years or so, because politicians are here to stay. I'm definitely going to read the book to see your views in depth. But do you really think, with that kind of optimistic view, that reservations are going to really change, or is it just for the sake of enlightening a few hundreds who would probably forget in a month what they read from your book?
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Srinath Sridharan24:00
Straightforward. I believe each of these ideas we've presented is doable. It won't happen overnight, and the intent is very simple. It may not happen in my lifetime, but unless you keep asking and challenging the status quo, it will never get done. For example, COVID warriors—the way we fought COVID. Remember, we all banged the thali plate, but ultimately it was vaccine and helpers. It is a sense of optimism. Imagine a nation standing on the balcony doing that—do we delude ourselves? No. We have to try what works, otherwise we will not be the land of snake charmers and magicians and tantrics also.
I
Interviewer24:45
I think the core point Sridharan is making is that till such time as there is prosperity, this issue of reservations will come up. As long as society is very unequal, his point will be valid. But unless we move towards a society where resources are distributed equitably—I would not use the word 'equally' but 'equitably'—that's the ideal state. Once that happens, only then will you be able to move off the reservation system. And we must have a time frame—maybe two decades. You can't have a five trillion dollar economy with the same sixty percent reservation. So I'm very happy that you've written this book. Thank you.