Alessandro Chiesi30:29
We are a family company, and we have always had our heart here. Today we feel European, but the dimension of the community in which you operate and live has always been very important for us. In recent years, it has developed enormously because it's a fundamental part of our purpose. We became a Benefit Corporation, certified B Corp, and we have shared value at the core: creating value through business for all stakeholders – shareholders, but above all patients, people, communities, society, and the planet. The link with the community has become institutionalized. We realize it's essential to be attractive. At Parma we still have about 2,000 out of 8,000 people, with the heart of R&D, production, and corporate. We try to attract people from all over the world, and bringing them to Parma is not trivial. Parma is a wonderful place, but if you come from New York, you need to experience it. Having a territory and community where people can thrive is a huge competitive advantage. 2,000 people means 2,000 families, which translates to 5,000-10,000 people in Parma. That's a significant impact. When we understood this, we made it part of our mission. A company has incredible power, and we need to use it because everything is so difficult today, and public resources are insufficient. So we institutionalized it with a committee called Cask, where top representatives work continuously with a dedicated function to design activities. We invest about 2 million euros per year in the territory, in addition to core business. Many activities are done together with local actors, starting from the neighborhoods, like San Leonardo, one of the more problematic areas. Parma has a lot of immigration; 20% of the provincial population is non-Italian, and it's relatively recent, so integration is a big issue. We have the fortune to have significant resources, so we make it an investment in the community.