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Sergio Colella
President, Europe, SITA (Société Internationale de Télécommunications Aéronautiques)

Sergio Colella (SITA) : La reconnaissance faciale doit réduire les files d'attente à l'aéroport

🎥 Oct 30, 2023 📺 BFM Business ⏱ 6m 👁 405 views
Ce mardi 31 octobre, Sergio Colella, président de SITA, s'est penché sur les innovations de SITA qui a équipé un premier aéroport dans le monde d'un système de biométrie faciale, dans l'émission Good Morning Business, présentée par Laure Closier et Erwan Morice. Good Morning Business est à voir ou écouter du lundi au vendredi sur BFM Business. 👋 Bienvenue sur la chaîne YouTube officielle de BFM Business, première chaîne d'information économique et financière de France. 📺 Chaque jour, suivez en vidéo l'intégralité de l'actualité économique, boursière, entrepreneuriale et financière. De Good Mo...
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Transcript (15 segments)
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Interviewer0:00
Good morning and welcome to Business Today. It's a world first: Frankfurt airport is equipping itself with facial biometric technology to identify passengers and further reinforce security. And at the origin of this innovation is you, Sergio Colella.
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Sergio Colella0:16
Hello, thank you.
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Interviewer0:18
Welcome. Thank you for being with us on RMC Découverte BFM Business. You are the president of SITA, a company that supports aerospace industry players in their digital transformation. And you're signing this feat, currently unique in the world. We're going further than what exists today with facial recognition — we no longer need a passport at the airport?
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Sergio Colella0:37
That's absolutely the idea, and that's what we've deployed at Frankfurt Airport, which is in the top five of the largest airports in Europe and in the world. The idea is that when you enter the airport, you probably have luggage and a coat in your hands, and you no longer need to take out your boarding pass or your ID. You are recognized biometrically, through artificial intelligence, and so the process becomes smoother, there are fewer bottlenecks, and the passenger experience is better.
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Interviewer1:22
So concretely, I scan my face with my phone before leaving, and then the system recognizes me when I enter the airport?
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Sergio Colella1:28
Absolutely. There are two possibilities. Either you register with your mobile phone before arriving at the airport, or even at a kiosk in the airport, and you are recognized. All the steps — security, baggage drop-off, check-in, and boarding — you no longer need to take out your ID or your boarding pass. Your face becomes your boarding pass. The other possibility, if you wish, is for this information to be stored by the airline so that every time you fly, you are recognized.
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Interviewer2:08
Sergio Colella, we understand the time-saving aspect, which is very important today — nobody wants to waste time, even in payments we no longer want to take out our wallet, we pay directly with our watch or phone. But security is also at the heart of your technology's development. We remember that a few years ago, the PARAF system used at airports like Roissy had flaws and was bypassed. There's no room for error when developing a technology like yours.
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Sergio Colella2:44
Yes, absolutely. There are several elements. There's border control, and there's the airport experience — these are two different things. Here we're addressing the airport experience: when you drop off your bags, you're recognized and you don't need to take out your boarding pass or ID. This is not for customs — it's not for going through immigration. At boarding, the same applies: you don't have to put down your belongings, take out your boarding pass or passport for verification. You simply stand in front of a screen for a moment, you're recognized, and you pass through. This allows you to go faster, and the security level of these technologies is very high. Beyond recognition, there's another security element: data protection. We are extremely attentive and serious about this. We are protected by very important European regulations — the GDPR, the General Data Protection Regulation — and we are fully compliant. Moreover, this is based on consent.
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Interviewer3:55
You already have customer feedback — 12,000 passengers have already used it at Frankfurt. Who are the ones using it? What's the average adoption rate?
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Sergio Colella4:04
As with any new technology, there's a gradual adoption. There are always what we call early adopters — people who jump on it sooner, frequent flyers. But this experience is open to all airlines and therefore potentially all passengers. We've measured a satisfaction rate of around 75% when using this technology. It's almost magical: you stand in front of a screen, in 2 to 3 seconds you're recognized and you pass through. It eliminates bottlenecks and also allows better care for people with mobility difficulties in the airport, freeing up time so everyone can have a smoother experience. We have congested airports, we have airports in Europe that are very difficult to physically expand, so digital is the solution.
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Interviewer4:56
SITA accompanies aerospace industry players beyond this technology in their digital transformation. There's something that's been worrying many industry players in recent weeks: bomb threats. Thomas Jean told us last week on BFM Business that airports are losing millions — 70 bomb threats in one week — costing millions to both airports and airlines. Are you also thinking about solutions to limit this type of risk?
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Sergio Colella5:29
That's a very good point. The aviation industry's number one priority is security, so when there's a threat, whether real or false, all necessary verifications must be carried out despite the costs and especially despite the disruption it creates. But can we do better with digital? Yes. We can get a faster view of a situation through digital vision in airports, digital tools to help arrive at a diagnosis. But the security level must remain high. I hope this situation is a peak that won't repeat over time.
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Interviewer6:09
Before we leave — lost luggage, is it over? It was an old nightmare.
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Sergio Colella6:13
You have an excellent memory. It's much better now — in 2022 we returned to pre-crisis levels. Baggage remains one of the difficult points of travel: the two things passengers fear are delays or disruptions, and lost baggage. So we've returned to pre-COVID levels and we continue to work on this. What's very important is that technology allows us to improve every element of the passenger experience — that's what's fundamental.
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Interviewer6:41
Thank you very much for being with us this morning, Sergio Colella, President of SITA.