Kiet Huynh16:08
Thank you, Andrew. Okay, so what I'd like to do now is to give you an overview of our Growth Plus strategy. So we can move on. Before I do that, I just wanted to remind you or let you know that at the start of November we held a Capital Markets Event in London. That event was filmed, so for those that were not there or wanted to view the materials and the event itself on our website, you'll be able to see the video or the recording of the Capital Markets Day as well as the materials. We went into quite a lot of detail in terms of the content as well, so that's just for background information. But the key messages coming from the Capital Markets Event is that our Growth Plus strategy is designed to deliver growth and it focuses on three pillars, which I'll go through in a bit more detail on the next slide. The megatrends of automation, electrification, and digitalization are all important factors towards driving growth for Rotork and support the underlying business. Sustainability is a great opportunity for us. A lot of our target segments are built around sustainability, as we see a real need to drive emissions reduction as well as the energy transition itself, and we have our eco-transition portfolio which we communicate in terms of products sold into environmental markets. Site services is a key differentiator for us, as I explained in my key reflections. It's a big reason why Rotork is seen as the number-one supplier in terms of electric actuation.
So this is an overview of our Growth Plus strategy. It builds on the foundations developed and delivered by GAP, and without GAP we wouldn't be able to move forward. But essentially Growth Plus is designed to deliver on our financial ambitions of mid-to-high single-digit revenue growth and mid-20s adjusted operating margins over time. The Plus element covers areas in addition to growth — so items linked to delivering a sustainable future that benefits all of our stakeholders. So essentially in terms of Growth Plus, we have our purpose, which is keeping the world flowing for future generations. Our vision is to be the leader in intelligent flow control. And then we have three pillars. The first pillar is our Target Segments. Here we've identified key segments within each of our three main divisions where we see significant opportunities for profitable growth. It's where we have the right to play, where we have a good value proposition, and where we can accelerate the business above the base business. The second pillar is our Customer Value pillar. We want to put the value we provide to our customers at the forefront of everything we do. So initiatives under this pillar include a go-to-market enhancement, a global supply chain program, and improved customer experience. Then the third pillar is about innovation — innovative products and services. Innovation is the lifeblood of Rotork. Over the last several years we've brought together our teams and streamlined how we deliver in our innovations, and now our teams are focused on projects which are aligned to our target segments with the global megatrends of automation, electrification, and digitalization.
So if we move on, this is a slide that was actually taken out of our Capital Markets Day. This slide highlights the total market size of our target segments for each of our divisions, and we think that the target segments across all of the divisions represent around half of the group revenue, so the other half is the base business. And then what we show here is the market growth rate of our target segments within each of the end markets. So what that's showing is that we've got good tailwinds in terms of the market growth, coupled with the value proposition and our right to play in these markets. That's how we're really going to drive growth going forward. So if we move on to the next slide, just to bring target segments to life, I wanted to give some examples of some of the target segments and early progress. The Capital Markets Day presentation material and video will go into a lot more detail in terms of Growth Plus, but here are just some examples. So one of our target markets within Oil and Gas is methane emissions reduction. If you look at that, the real macro driver for that is the Inflation Reduction Act in North America. So a lot of the North American upstream oil and gas operators are really looking to eliminate the amount of methane emissions that come out of the wellheads. So currently what's happening is as they drill for oil, the methane gas in the ground escapes, they use the methane gas to operate pneumatic diaphragm valves, and then given that they are pneumatic diaphragm valves, those valves vent the methane to atmosphere, and methane is 28 times more pollutant than CO2. The best way to eliminate this is to switch from the pneumatically operated diaphragm valves and move to electric valves. So Rotork don't make the diaphragm valves, but we do make the electric valves. So this is seeing a shift in that market moving towards electric actuators, hence the megatrend of electrification driven by the emissions reduction. And so this is creating an exciting new segment of growth for Rotork, one that we really want to capitalize on. So that's the methane emissions reduction. In terms of within CPI, the example here is carbon capture, usage, and storage. So again, that's part of the energy transition. One of our target segments within the CPI division is hydrogen and carbon capture, and here's an example of a project that we won in terms of carbon capture called the Northern Lights. This is the first open-source carbon dioxide transport and storage infrastructure in Europe, and it's really going to help towards the decarbonization of Europe. In this particular project, Rotork electric actuators have been selected for pipeline shuttle and tank storage emergency shutdown applications. So again, this market lends itself to our eco-transition portfolio, and again it's the drive towards sustainability. And hopefully you can see how our key target segments are not only helping to grow Rotork but also have a big part to play in terms of sustainability. The last example is in wastewater treatment. This is an example of a project we won in Singapore, the PUB Water Reuse Project. PUB is Singapore's national water agency. Here in Singapore, they were looking to reuse dirty water to turn it into clean water, as there is a shortage of water supply into the country. And again, Rotork actuators were used together with our leverage of Rotork site services to win this project, which was around £1.5 million.
Right, so if we move forward to the next one. So that was an example in terms of our target segments. Moving on to the customer value segment, so I wanted to highlight and give you examples of customer value in action. But just as a reminder, customer value for us is important as we want to put the value that we provide to our customers at the forefront of our thinking. To go along with our market-leading products, we want market-leading service and delivery. An example of this is a program which we launched last year called Achieving Customer Excellence, or ACE. Now the ACE program was actually designed where we identified certain high-running products and we really wanted to reduce the lead times of these high-running products. In this case, we reduced the lead times of our gearbox products in two European factories from 16 weeks down to 2 weeks, using our lean methodologies and skill sets that we developed under the Growth Acceleration Program, now applied to this area. So now we're trying to compete in a market where we are now delivering products in 2 weeks rather than 16, ahead of our competition. So hopefully that gives you an example of how customer service can really help to drive growth. The other example is about customer experience. In this example, what we're doing is we're re-engineering our business processes so that we can quote faster to the customers. The first example was about improved lead times; this one is about improved quote times or expedite times to our customers. We're looking at, again, deploying the lean skills that we've deployed in our factories, but to the front end of the business, so that we can streamline our processes and quote faster to our customers. A key enabler of this will be the integration of a new ERP system, which we will launch across all of our entities over the next three years, and we've just recently gone live in our Bath facility with our first deployment.
So moving on to innovation, which is the lifeblood of Rotork. For us, innovation will be linked to the key megatrends of electrification, digitalization, and product efficiency. So alongside the innovation in 2022, we had to re-engineer a number of our electronic circuit boards to overcome the supply chain issues and deliver our products. Despite this, we still launched five new products onto the market, and one of which is our enhanced Intelligent Asset Management Service. This service actually improved the data source, the connectivity, and the lead times in terms of delivering a health check report to our customers on the products that we have in their installed base. This really helps them understand where to prioritize maintenance, and it's not only a revenue driver in itself to be able to provide the health check, it's also used by the site services team to really drive lead generation for increased maintenance and refurbishments.
So then we move on to the next slide. I wanted to just highlight here our Eco-Transition Portfolio. This is a slide that we introduced last year, and it's made up of three pillars: water, wastewater, methane emissions reduction, and our new energies. These are the products and services that we deliver into segments to drive clear sustainability benefits. The percentage of our products representing this portfolio is around 30%. Overall this portfolio grew 10% year on year, with waste, water, and methane emissions — the products into those pillars — growing faster than the 10% and faster than Rotork's growth rate overall. However, we had a reduction in the new energies and technologies portfolio, as we had a large waste-to-energy project in China in 2021 which didn't repeat in 2022.
So if we turn now to the market outlook, starting with Oil and Gas. During 2022, we started to see the return of industry investment in production, following several years where spend was more focused on upgrade, refurbishment, and maintenance. So looking forward, whilst there is some uncertainty, we believe that the investment trends in the oil and gas market will continue, especially with the energy security risks around Europe. So we see the outlook for Oil and Gas as positive. We also see the lifting of COVID in China as a positive for us going forwards within the oil and gas markets. In terms of CPI, CPI is clearly seeing the benefits of our target segment strategies, focusing on niche markets where we provide intelligent flow control solutions. So industries here include decarbonization, as I've mentioned earlier, in terms of hydrogen and carbon capture, which are growing. Other segments which are also positive for us are the chemical, HVAC, and mining areas. And then finally, in water and wastewater, we see that water infrastructure investment continues to grow year on year across all of the regions within the world. And then again, the lifting of COVID in China, we see that as a positive towards driving China Water and Power projects going forwards.
So if I end with the summary: to summarize, Rotork is a first-class engineering company, market leader in terms of intelligent actuation, and our purpose — keeping the world flowing for future generations — really serves us well. Our vision is to be the leader in intelligent flow control, and we have a new strategy to deliver on our financial ambitions of mid-to-high single-digit revenue growth and mid-20s operating margins over time. In 2022 we delivered strong growth, especially and as expected in the second half. Supply chain disruptions throughout 2022 have decreased, however we're still not out of the woods yet. We are still seeing supply chain disruptions, however the frequency of those disruptions is less. And then going forwards, we had a good Q4 order intake, we entered 2023 with a record opening order book, we're seeing good early signs of the Growth Plus strategy delivering growth, and whilst mindful of the uncertain economic outlook, we expect a year of further growth progress in 2023. And that summarizes our presentation. I think we'll open the floor to questions.