DAVINES World Wide Hair Tour 2024 Berlin (Interview mit Davide Bollati)

Well, you should tell me the spirit from your perspective, but from my perspective after having seen many today, I was really pleased. I see that the community is alive and participating. Actually, after many years of these events, I think we fine-tune the culture. The culture of Davines as a company came out very clearly. All the groups showed incredible creativity, but at the same time there is a fear usual with all the different groups when it comes to the culture and the blend of identity, sustainability, beauty, ethics, and kindness. That is a bit different in the beauty industry. Sometimes it is driven by superficiality, by shortcuts, by culture of the moment. But in Davines, maybe because we're a family business, it's more long-term. We always look ahead of us many years to come, and that shapes the way we think about the world, the way we think about the business, how we want to conduct the business. So today it was a very reassuring moment because that community, the way they participated, probably told us that maybe we're on the right track.

Yeah, the House of Davines has been the last one. We have around 10 around the world, and all those houses are like cultural hubs for what Davines stands for. So it's got an academy training center where we will invite all our German-speaking clients to spend time with us and to work, discover not only our products but also the way we think we can impact positively the beauty industry and the world. I look forward to being there in December for the Alon education.

Sustainability is an addition to our very strong roots in providing professional hair care tools that do work at the salon level and give customer satisfaction and loyalty. For us, sustainability is a long-term plan to keep on being alive, stronger in an almost antifragile strategy in a world that is much more fragile, much more difficult. The only way for us that we see our possibility to grow is through a strong strategy of sustainability. This is based on 20 projects on decarbonization, 10 projects on circularity, projects on water, and also a project on biodiversity. All those projects allow us to forecast the possibility to grow the company economically, financially, the turnover, but at the same time, through a mechanism of decoupling, to reduce our CO2 emissions by almost cutting them in half by 2030. That is our new five-year plan that is not anymore only a five-year plan based on sales and number of pieces, but it's also a plan based on our ecological and social footprint.

Yeah, it's as hard as today because before there was not so much. Before it was the beginning, it was more an intuition, and then we are learning about measuring. It has always been a learning. So now after 20, 25 years, things are getting not better. The world is getting more complicated, more fragile. So now we need to raise the bar. Now we even have more legislations, more and more legislation. And to be honest, I'm not upset about this. I think they should be even more. But of course, you know, the world is complicated because Europe is one world, then you go to America. I was at the New York Climate Week the week after, and you realize that America is already a different world. And then you have talk about much market like North America and Europe. So North America I think is much behind us in Europe. And then you have all the emerging markets between Asia, Latin America, Middle East. That's a different world. So I'm not saying that about Europe. I think because we are supposed to be the more wise region in the world, we are supposed to be the one that have more wisdom. I think we should represent an example and we should represent also the possibility to help for the rest of the world to step up to this new ways of running economy. Because otherwise, as you know, we will have more and more wars, more and more social polarizations, more and more ecological disasters. And so we like to do our part. We like to represent a good example, even though we are a small company. As you know, there are many more bigger companies out there, not only in the beauty industry but also in the beauty industry. And through our journey, we want to really... and actually there are many occasions that tell us that yes, many companies take us as an example. For example, we even created a B called Beauty Coalition. Now we are 100 beauty companies in the Beauty Coalition. Only those beauty companies represent only 2% of the whole beauty business, but we want to be the good example for the beauty industry and also outside to have a hope for a better world.

Letta? Yeah, Robert, I was getting crazy. Yeah, Robert, incredible, incredible history. Oh my godness, record. I remember when I started, when it started in the 90s, it was my god. Kind of because of him I studied fashion design. He even when I saw pictures, he's just a godfather. He has been definitely an incredible. So the fact that the guy is now Robert is with us shows a lot of respect also for the history of hairdressing. Yeah, I think so. We know the history of hairdressing very well, and we have a lot of past heroes, and he is one of them. Because now he's not working actively anymore, but it's a good project to bring him in again, also because he still is a visionary. For example, something that he told me recently: you know, with all those changes in the hair industry, a suggestion that he made for the industry recently is just have to really invest in creating beauty spaces, in creating beautiful salons, beautiful spaces for people to come and regenerate in beauty. And this is what we're trying to do with our Davines houses around the world.