DENTSU SUMMIT STUDIO II Andre Andrade

Well, it's a great initiative, very positive. I got great feedback from clients and from people inside and outside the organization, so congratulations to the organization.

When I was playing with Slav, I saw that the Central European economy is going to grow more than Southern Europe. I told him I'd look at the budget for redistribution. The microeconomic perspective was very interesting. But more importantly, it was clear how our industry is being transformed by AI. Someone counted 20 times people said 'AI'. It's the sign of the times. Companies must tackle generative AI to be at the forefront. For us, AI will mean two things: first, we need to use it in our processes to become more efficient, because clients will demand that efficiency. Second, technology can make brands and products more relevant to consumers and adapt faster. Those are the two dimensions we need to work on.

Well, it's always good. We don't have enough casual moments with clients outside of business meetings. It builds relationships and helps us understand their needs. Our agency works with many industries, so we can expose clients to innovation from other sectors. As for the C market, it stands out because of its performance and relentless client focus. The biggest impact on its success is that we keep our business simple: win clients, keep them, and grow them. That requires the right talent, innovation, and tools. The team in the region does an amazing job making the difficult look easy.

Yes, that's a good one. I love coming here. People are super nice. You can feel the vibration of the city. I'm Portuguese and had colleagues who came here and spoke wonders. Now I understand. Everyone talks about bad weather, but it's only bad eight months out of the year. Honestly, I don't think about the weather. So it's definitely a place I would live in.

Thank you, my pleasure.