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Bill Morrow
Chief Executive Officer, DIRECTV, LLC

DirecTV CEO Says Dish Customers Will Get More Choices

🎥 Jun 24, 2025 📺 Bloomberg Technology ⏱ 5m
DirecTV is buying Dish TV and Sling TV from EchoStar to create the biggest pay-TV provider in the US. DirecTV CEO Bill Morrow ...
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About Bill Morrow

DirecTV CEO Bill Morrow discussed the company's acquisition of Dish TV and Sling TV from EchoStar in late June 2025. Morrow stated that the combined entity, with nearly 20 million subscribers, would give DirecTV the influence needed to change carriage agreements with programmers, arguing that "the days of the past of 250 channels are gone" and that consumers do not want to pay for content they do not watch. He described the merger as a move that "buys us some time" and provides the influence to shape the industry, adding that the company plans to offer thinner linear bundles and integrate direct-to-consumer streaming services with a unified user interface. Morrow also addressed the financial aspects of the deal, saying that current bondholders of EchoStar's DBS business would receive a better deal by exchanging their debt for the debt DirecTV is offering, citing better leverage ratios and confidence in the business model. He noted that the initial leverage ratio would be between two and two-and-a-half times, which he said is better than other pay-TV providers, and that the company aims to bring that ratio below two within 12 to 24 months. The deal is subject to regulatory approvals from the FCC and the Department of Justice.

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Transcript (8 segments)
C
Caroline0:00
Well, welcome to the show. And I ask you this now strategy going forward, the combined 90 million subscribers you now have. What do you offer them? Is it managed decline?
B
Bill Morrow0:11
Well, thanks, Caroline. And actually, we're going to offer them something that the new kind of competition cannot. You think about the volume of direct-to-consumer subscription type services. These are the Netflix, Amazon Primes, HBO Maxs that are out there. They have a very narrow scope of the content that they offer, the way in which they can only navigate through their platforms. Consumers are left with having to pick and choose multiple subscription services and manage this on their own. They're having difficulty now navigating across these different platforms. What a new company with DirecTV and DISH will do is number one: it will actually bundle all of those different services together. We'll still have a form of linear or time-of-day type programming where we're going to let the consumer pick and choose two or three or four, if that's what they want, of these other direct-to-consumer programs. We'll wrap a user interface around that that will make navigation easy. It will make search and recommendation easy. But equally as important, Caroline, is that the combined entity with just under 20 million subscribers will give us a very needed influence on the industry to work with the programmers to say the days of the past of 250 channels are gone. Consumers don't want to pay for content that they are never going to watch, and the programmers are still kind of tied to those old carriage agreements. This influence is going to change that. It is in the interest of the consumers. We think it's in the interests of the programmers in the long run and of course to our company as well.
C
Caroline1:50
Well, I can see how you offer from a price perspective, and I can also see how ultimately this is about slimming down costs. But what about growth? Do you think you will ever increase that number of subscribers or is it about just serving the ones you have now?
B
Bill Morrow2:05
Well, Caroline, we've really studied the market for what are the pain points of the current environment that consumers feel. Again, having to manage multiple subscriptions, not knowing where your content is. Even the biggest search engines can't keep up when you're looking for a particular season or episode of your favorite series or a movie that you want to watch. We know that the consumers need more than what's available today. By combining these two companies and having the influence to change those carriage agreements, we're going to give them thinner linear bundles of genres that they can pick. Let them add in and insert in as VOD or those direct-to-consumer Netflix or Amazon Prime type services. So this, again with a very different kind of experience, will allow us to get back into a growth situation. Now we need the two companies to come together because we are falling fast. You've heard this from a number of different industry experts, so this buys us some time, gives us the influence to shape the industry. That's all about the consumer, and that's going to give something to them that they haven't had.
C
Caroline3:08
But do we need more streaming? I know that you're thinking about DirecTV Stream and Dish TV, and ultimately it sounds like we're going back to the past by rebundling the things we've already snipped in terms of the cord. Now what is that bundle? Passed as not kind of service going into the future?
B
Bill Morrow3:22
And that's why we believe with the new kind of carriage agreements that it's going to allow you, the rest of the consumers, the rest of your viewers to pick and choose the genres of their choice and not pay for all the rest of it. So it's not as big of a bundle as what we've seen in the past, and that's what we've been advocating. And that was the deal that we struck with Disney. We fought so hard for it to be able to let the consumers pick what they want to watch and not force them to pay for stuff that they would never tune in to. And that is our future.
C
Caroline3:51
You have other stakeholders, largely private equity now when it comes to TPG, but also the creditors. And a lot of this is based upon whether or not the bondholders of DISH in particular sign up to this. Do you think that will go through? How painful is it to take those sorts of haircuts?
B
Bill Morrow4:07
Well, we think the current bondholders of the DBS business under EchoStar with cash are going to have a better deal by converting and exchanging into the debt that we're offering. We think it will be better leverage ratios than what we see today. There's better confidence in terms of this business model looking forward into the future without the risks that they might perceive today with our DBS business. We also have advocated and explained that while our initial leverage ratio will be in the 2 to 2 and a half times, that still is better than any other pay-TV provider that is out in the marketplace today. And within a 12 to 24 month window, we're going to be very focused on bringing that leverage ratio down to below two. So that's the reason that we believe they're interested in making this exchange. Lowering that debt, making sure that this M&A deal can happen. And then we, of course, proceed to the FCC and the DOJ for the needed regulatory approvals.