Co-Founder & Creative Director, Dolce & Gabbana S.r.l.
Domenico Dolce and Stefano Gabbana talk about Martini Gold
Not only Gold, not only Dolce&Gabbana, a new very unique drink needs a very special introduction. Let's follow the 2 that with ...
About Stefano Gabbana
In a 2020 documentary, Stefano Gabbana discussed the relationship between fashion and celebrity, stating that "the most important thing is when we have a true relation" with a celebrity, distinguishing between contractual work and a personal friendship. He also commented on the brand's support for Melania Trump in 2017, which led to a social media boycott, and noted that Dolce & Gabbana responded with a campaign titled "boycott dolce gabbana" featuring white t-shirts and hashtags. Gabbana reflected on the brand's philosophy, saying "we love fashion and the people love the fashion" and that "the designer work for the customer." He described the essence of the brand as "ultraviolet and the sense of family," adding that through their clothes and campaigns, "you can feel food, you can feel art, love... you can feel the italian typical sense of life."
Transcript (6 segments)
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Stefano Gabbana0:05
First of all, I have to say that for us, Martini is a lifestyle. It's a bit like Dolce & Gabbana, it's a lifestyle, not a drink. It's something more that goes beyond. And we were inspired by Martini, or we used this word in quotes many times. We took inspiration from a certain type of elegance, masculine and feminine, for culture. Martini has always used in its ads, in the imagination of all people, beyond the drink, it has always shown very sensual men, Latin lovers, very elegant men, typical of the image of Italy and Italians. And it has always represented women as beautiful, very sexy, very sensual. And we think that this way of seeing, which Martini has always had, has points in common with our way of seeing beauty, both masculine and feminine. Anyway, we always stay in Italy because it's always an Italian style. Well, we've been working with Martini for many years. We've been inspired by them for at least 10 years. Consider that we have a bar in Milan and another in Shanghai called Martini, where we collaborate with them. We've asked for the rights more than once to print the old advertising campaigns from the 60s, 70s, 80s of Martini. We have a fit of jackets and shirts called Martini, dedicated to this type of very Italian, very sensual man, who represents Italy.
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Domenico Dolce2:04
Maybe yes, because I'm older than Stefano, yes, by 4 years. I remember when I lived in Polizzi in the hot states, like what's happening today in the afternoons around 6 or 7, the aperitif hour, these guys would arrive, the most handsome in the town, with these Lancia Fulvias, Alfa Romeos, especially red ones, and these elegant, handsome guys would come out, the famous 'Belloni' in Sicily, the Latin lover 'Belloni', whom all the foreigners, French, German, even Italian women would go to, and they would come to spend their holidays in Sicily to find the famous Latin lovers. I remember the ashtrays, the triangular ones with Martini written on them, or the umbrellas with Martini written on them, and the bars were decorated just like that. In fact, there were these chairs, and we had them brought out from the archive when we opened the first bar, all the furnishings that recalled the 60s, from the glasses to the ashtrays to the umbrellas.
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Stefano Gabbana3:15
Meanwhile, being in Rome is an exceptional thing for us because we know Rome but we don't live it very much, so being here, if you will, in the heart of Italian cinema, already makes you feel cinema. Then Rome is the eternal city, the city of dreams, the city of La Dolce Vita, the city of Roman Holiday. I think that when you go around the world and you talk about Italy, the first word they say is Rome. Rome is a great dream, the city is the Roman Empire, it's another code of identity. There are many codes: the code can be Martini, a code can be Dolce & Gabbana, a code can be Rome. They are identifying codes.
It was born a bit, it's not that we sewed it on ourselves, yes, we sewed it on ourselves a bit in the sense that we thought of a typical Italian woman who is followed by equally typical Italian men, and you find yourself in a bar and discover this Martini, but there is all this secret from the beginning to the end, until you get to the end and discover that this woman drinks Martini.
La Dolce Vita is not a place. La Dolce Vita is knowing how to appreciate the things of everyday life, knowing how to appreciate and give value to everything, living in the present and not having... yes, having the ambition to grow but not having the obsession to live the next moment without living the moment you are living.
Uh, Monica, it's a bit difficult to talk about Monica because, well, it's very simple, it's a bit difficult because we are very good friends. She started her modeling career when we started as designers. When Jonas asked us that he wanted a woman in this ad, he told me, 'Sure, of course, you're free to take whoever you want. Who would you like?' Monica Bellucci. So you see, it comes back again. Monica Bellucci is also a code. You say Monica Bellucci, you think of Italy, a sweet woman, a female, a sort of Anna Magnani today. So this is what people imagine, what they see.