Hello and welcome to Esprit d'Entreprise, the show of major interviews on Figaro TV, which gives the floor to business leaders. Hello Olivia, hello. Today we have the pleasure of welcoming Thierry Blandinières. You are the CEO of InVivo, a giant of agriculture in France, a cooperative of cooperatives with 11.5 billion euros in revenue and 15,000 employees. You are present everywhere in agriculture: seeds, fertilizers, phytosanitary products, advice, services, international grain trading, milling, industrial baking, wine, and you own major brands like Gamm Vert and Jardiland. You are the Swiss Army knife of agriculture. We will discuss your projects and your vision of French farming and the farm of the future. You will tell us how farmers can adapt to climate change and what the mood is in the agricultural world. To start, let's listen to Arnaud Rousseau, head of the FNSEA, on RTL last Thursday.
For a year, the agricultural world that cries out its anger has not been heard. For the second time in less than six months, farmers who were made promises see them pass before them without any result because there was a dissolution and because the motion of censure that brought down the government no longer offers us interlocutors capable of answering the questions and commitments that were made to us.
It is certain that today farmers are worried. There are elections for the Chambers of Agriculture on January 31, so there is competition between unions. This context agitates the countryside. The anxiety had already manifested a year ago with the symbol of overturned village signs saying 'we walk with our heads upside down.' We are being imposed charges that reduce our production potential, so we import more products that do not respect European or French standards. There are contradictory injunctions between the Green Deal and the reality of imports, since there is no mirror clause. Many promises are made, and demonstrations have occurred across Europe. The Green Deal commits to a new agriculture, but it adds constraints without the ability to pass on costs to consumers, leading to a potential drop in farmer income. Imports have increased because we reduced production potential. So improving farmer income involves both price and volume. Do you feel the anger could lead to blockades like at the beginning of the year?
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Blandinières, T. (2025, January 9). Thierry Blandinières, Directeur général d'Invivo est l'invité du Figaro TV [Interview transcript]. Le Figaro TV. CEOInterviews.AI. https://ceointerviews.ai/interview/1030762/
MLA
Thierry Blandinières. "Thierry Blandinières, Directeur général d'Invivo est l'invité du Figaro TV." Le Figaro TV, 9 Jan. 2025. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1030762/.
BibTeX
@misc{blandinires2025_1030762,
author = {Thierry Blandinières},
title = {Thierry Blandinières, Directeur général d'Invivo est l'invité du Figaro TV},
howpublished = {Interview transcript, Le Figaro TV. CEOInterviews.AI},
year = {2025},
month = {jan},
url = {https://ceointerviews.ai/interview/1030762/},
note = {Speaker-attributed transcript with timestamps}
}
