Honorary Chairman (Founder), Square Enix Holdings Co., Ltd.
Entrevista Yasuhiro Fukushima (福嶋 康博), fundador de Enix - Revista Gamer
Entrevista en Chile a Yasuhiro Fukushima, quien fuese fundador de la desarrolladora de videojuegos Enix y hoy Honorary Chairman de la continuación de su compañía, Square Enix.
Más información:
http://www.revistagamer.com/2012/04/2...
Transcript (13 segments)
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Interviewer0:16
First of all, what has changed in the Latin American industry so that now is a good time and not, for example, 12 years ago?
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Yasuhiro Fukushima0:58
Smartphones and tablets are emerging and becoming popular now, and looking at the future of the next 3 to 5 years, when those will become a truly popular platform, we believe this is the moment.
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Interviewer1:16
You mentioned in your talk that you expected the first proprietary IPs to emerge in 3 years, to become the norm in 5 years, and to be the main business in 10 years. In the short to medium term, what do you think would be the differentiating factor of Latin American products that could make them attractive or distinguish them from markets that might have more of an advantage, like the European or North American markets?
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Yasuhiro Fukushima2:15
Our expectation is that games will be made right here in Latin America. If you look at other industries like cinema, music, and literature, a large part of the market consists of locally or regionally produced products, and we believe this will also be true for the video game market.
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Interviewer2:35
So you expect it to be like a virtuous cycle where content generated in Latin America is mainly consumed in Latin America?
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Yasuhiro Fukushima3:11
We believe the opportunities will be there, that more and more games made in Latin America will emerge, that the next big hit will come from here, and with that, the video game market in Latin America will grow. Yes, it will become a great virtuous cycle that will truly make the industry grow.
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Interviewer3:36
Now, focusing more on the independent office of the park rather than the contest itself, is the main emphasis always on generating new properties? Or can they also do adaptations like what's happening now with Final Fantasy for iPhone, or similar things with proven franchises but created by a studio?
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Yasuhiro Fukushima4:14
Our main objective is to generate new games here.
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Interviewer4:19
In relation to intellectual property, can a developer, for example, use things from the public domain within their project? Does the content of the project need to be 100% original?
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Yasuhiro Fukushima4:57
One hundred percent original is the team's decision. For us, as long as it's very clear that there are no copyright violations and the licenses allow it, it's an option. If the team takes that route, the projects that are submitted won't receive any kind of negative response for that reason. What might cause them not to proceed could be a quality issue.
We will also be working on recruiting game talent. If a game wasn't one of the finalists, if there's a great programmer, a good artist, or something like that, we're going to reach out to them so we can see if we can work together.
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Interviewer6:16
To close, for all the people who couldn't attend, what message can you give as a representative of one of the world's largest companies to students who don't yet have a global market mentality for video games, who think they'll only be making things for Santiago, for Chile, and are missing that global vision? How can they get excited?
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Yasuhiro Fukushima7:30
I know the video game market is still small here in Chile and in Latin America, but that's going to change. In 3 to 5 years it will become a great industry, and you are very fortunate to be at this correct timing. Take advantage of these chances, believe in your talent, make video games, and let's work together to advance the next great global hit from Latin America.