Li Dongsheng5:42
Yes, there is a big challenge in technology. Technology is developing very fast. In the past 10 years, the market has developed very fast, and technology has evolved equally fast. All players, including Chinese companies, must keep up with the pace of technology. Earlier, in the LCD era, we transferred from TN to IPS, VA, and TFT. Technology transfers from amorphous silicon to LTPS and other options. We are now developing next-generation technologies. For example, just today, we saw the printed display technology. We think it will be the next generation because current OLED technology for large panels uses vacuum evaporation. The evaporation facilities are very expensive, have high material consumption, and low production efficiency, so the price is very high. For example, the size of a 55-inch OLED TV, the price is about 3.9 times that of an LCD TV, which is very high. So I think printed display technology may be a new generation for large-size display products. That means we are putting many resources and efforts into new technology development. So the biggest challenge is technology development. We need to put more money and, importantly, we need to choose the right technology. It is very important to select the right direction. If you put resources including money, you can get good results only if you choose correctly. That is a problem that everyone faces.