Opening Keynote: 5G als Mobilfunkstandard | Dr. Hannes Ametsreiter | MEDIENTAGE MÜNCHEN

Good morning, ladies and gentlemen. I am very pleased to be here at the Medientage. Technology is on the verge of the future, and it will merge even more with content and entertainment. We see a familiar picture: TV advertising market still strong, 85% of over-50s use TV as main medium. But underneath, there is a lot of change. A young generation is growing up that wants to be its own program director, using streaming and progressive download. Over 50% no longer watch linear TV; they use YouTube, Netflix, Amazon. The market is breaking open. New technologies like 5G will enable up to 100 times faster speeds, latency of 1 millisecond, enabling real-time applications. Autonomous cars will become mobile entertainment hubs. 5G is both revolution and evolution. It will enable new services in B2B and consumer areas. We need fiber optics and 5G to build the infrastructure for the gigabit society. Germany is lagging behind; we need a gigabit offensive. Content should not be locked in; customers want freedom and simplicity. We can learn from Netflix's aggregation and ease of use. The future of TV will be about simplicity, cloud-based, and accessible on any device. We are working on making mobility safer through connected cars. The goal is to reduce traffic deaths to zero. We are optimistic about the future and committed to providing excellent infrastructure and content. Thank you for listening.