Miroglio Fashion punta a +5% nel 2017

We have a company with a revenue of 513 million euros, including our joint venture in Turkey we have 1,188 points of sale, as seen in the video, and we have 2,400 wholesale clients, five e-commerce platforms, and we are 4,500 people. But if we look at the company's important stores, also here, the company is very strongly retail at 87%, despite the retail environment, with four brands that represent 83% of billing. We have continued to invest in competencies; once again incredible competence: 118 people all focused on product, 65 stylists, 42 pattern makers, 11 tailors, 11 working on... By the way, one brand generated 136 million euros in revenue, another brand that bills 95 million euros has always done quite well, never had any problems. We talk about Fiorella Rubino and Salvina. We started working a lot. We first started looking for the person who could somehow communicate this spirit, who could be our new friend who represents this brand. We immediately met Noemi. It's not an easy brand because our company, like the brand El Mirò, seems like we all have fear of this brand because it's so familial, so much inside, so Savino has always had this fear, and in the end, for a long time it hindered the evolution of the market.

We are very Italian, today 86% of our revenue is in Italy. In this new chapter for the company we are focusing heavily on Italy, somewhat counter-trend as all companies are going abroad. We still see opportunities in the Italian market. It's clear the market is struggling, but if we look at subsegments we see many opportunities. In these first three months of this year there is hope and opportunity in Italy.

Originally we thought our plan was more one of quality than quantity. This first quarter has been somewhat surprising even for us, especially the speed. It's true that we always work hoping for quick results, but we didn't expect results to come so quickly. They arrived much faster than we thought. So we are working on more than just the year because that was not planned. In reality, we want to stay very calm. We don't want to push volume too much; we prefer a healthy growth of quality, investing in brands, product quality, and style quality. Our estimate for this year is to close around plus 5% compared to the previous year, in a market that is probably continuing to decline by a few percentage points.

Caracter is interesting because during this event we received many questions about Caracter, which makes me very happy because it shows how much it is appreciated by the public. We are working a lot on all brands, but today we had to talk about four brands because we are more ready to make the leap. Obviously the brands that are retail are faster; with those we can work today and see results in two months. The wholesale channel is longer, but I must say the wholesale channel is starting to do well for Caracter. The last season is selling very well in stores; if the collection is appreciated by the market. We are working on a plan to manage channels; perhaps we haven't managed the Caracter channel sufficiently. We are working on a flagship store for Caracter in Milan and we are working on a store in Paris, and we are working on other work for the Salvina store. This is very important work. But as always, I prefer to speak when it has been done, not hopes for the future. It's part of our culture, as many of you know, our family company with a long history. We have seen many changes. I believe that today we have many new opportunities. Especially in recent years we have made notable organizational changes, and today I believe we are truly in the condition to live a new phase, to play to win, and I think that the contribution of Anna is decisive and precious at this moment.