Follow Follow exclusive interview with Phil Beahon, Castore co-founderr, at new Ibrox Rangers Store

It's been a lot of hard work. Everyone's been working 24 hours on the clock. We were here till 5am this morning and then back in at six. It's your baby, it's our brand, so we ultimately have responsibility. That's a good thing.

Yeah, absolutely. Anything from our side, obviously, I'm not sure how much James and the rest of the guys have given you, but for us the megastore is where it starts. This is your hub. We'll be doing constant events here. It'll be getting upgraded probably monthly in terms of new fit-outs, new product launches. And then we've got three sites earmarked, head to terms on, in Glasgow or in the region of Glasgow. Edinburgh is pretty close. And we experience this, or should I chop it?

No, absolutely. I think for us, it's... we want... we're not there yet but we will be before Christmas. For us there's no reason that... I was looking at figures from 2005 on stores and the amount of product that we sold through those stores is scary. So we obviously have our Kings Road London store, which is incredibly successful, and we've had in the last week alone hundreds of Rangers fans walk into those stores and ask for product. And it's a really proud moment for us because obviously to have those guys that want to come into our stores and buy product from us is fantastic. But what we really want to do is make sure there's more of those sites available. There's no reason why it should all be online. Like football stores again, you're the guys across the other side of the city have a lot of different stores. There's no reason why... Rangers is a bigger club, you've got more fans, you've got the merchandise should be on par if not better than those guys. And it's just because I suppose they've probably been neglected in the last ten years. Of course, it's on its own project. Yes, we'll have a Premier League team next year that will come on board, or have a La Liga team, but Rangers is always going to be the biggest club in our portfolio. There's no point beating around the bush in that sense. So it's... we're incredibly excited.

To be lying, say Mark, it wasn't a challenge. Because we've obviously done something in three months which most brands do in 18 months. So most brands won't take a club on unless they've got 18 months to do it. So for us it's been a challenge. I wouldn't want to lie to the fans and say it hasn't been. But I think what we can see here today is a lot of hard work, it's come together. The team have been on it 24 hours to get product in. I know Tom touched on it, we charted private planes to get them in because we know the demand's there. So we also understand that there's people that haven't had product in hand yet. We understand that and they're an absolute priority for us. But we have done absolutely everything to make sure that we're fulfilling demand. And I think the away shirts have gone out and they're all on time, and all the training stuff that obviously launched is going out and more product's coming back online in coming days. So for us it's managing expectations because we don't want to open-promise, and that's obviously a really hard challenge for anybody because you want to impress the fans. And I think, I hope the fans, the feedback I've seen has been incredibly positive on the kit. You're always going to have other angles of course, you are. For us it's now a development job that we're focusing on next year. How can we... we've started next year's already to put things in context, that's already in sampling stage. So for us, and then it's like how do we get the fans involved in that process. And it's looking at things on a 12-month cycle and that's what's incredibly exciting for us. And this is a five-year deal, so we've got five years to work with you guys and get this right. It's not a quick fix, we don't need it to be a quick fix. So it's... that we're excited.

I'm sure they will, Mark. I'm sure they will. Thank you.