Ralph Dommermuth19:23
Yes, it was based on a meeting. In the restaurant, the story is true, yes, the story about so. I had a good customer, favorite customer, who operated an advertising agency. What was exciting about it? I sold him PCs and helped him set up a system to calculate and track his shops, and in return, he made advertising for us, meaning created sales materials, especially to support our partners nationwide to market this software. At that time, it was software for mainframes connected to PCs, and he said to me one day, 'Micha, we should do something ourselves. You only do PCs here, and you have a feel for advertising, so let's do something of our own.' And then I said to him, 'Well, would you join in?' And he said, 'Let's rather remain friends.' The worker was done, and the topic was dead for now. Then, years later, I decided to do something on my own and actually wanted to do something with real estate; my father, as said, was a real estate agent, that's close. And by coincidence, in a restaurant, I met my former customer in Herne Branche again in the evening, and he approached me and said, 'I heard you're no longer active with PCs.' I said, 'Yes, I'm doing something new now, something with real estate.' Then he said, 'Yes, amazing, something with PCs and advertising, I've said that before, for that you stand.' Well, he didn't want to join then, and now he said, 'I've made a good deal today and have a big client, and I believe back then it was 150,000 marks that I earned today, and the sentence is, yes, I'll join you, but we do it with PCs and advertising, okay, then let's do something with PCs and advertising, and that was the beginning. What was the idea for the company then? There was also no vision, but simply at the beginning, I had no idea. I borrowed my desk, chair, PC because I didn't want to touch our capital, and I had the tables of my own log, but it was initially quite empty, and my brother and two friends always came by, and we then went to the house in euro, which was in the attic, two quite small rooms, I would say about three by three meters. The broker said to me back then, 'With these two offices,' showing me, and not for Porsche in two offices, 'I'm just one.' He said, 'Well, if you get my secretary, so far no secretary, so you see that the corporation was not yet in my mind back then.' Well, and that's how we started very small. At the beginning, I had no business and no idea, but after three months, the first idea came, and then it started. That was the first idea: we did an advertising campaign, the software exchange. It was cooperative marketing; hundreds of small software houses visited customers, hundreds of programs were listed in this software exchange, and it was distributed as a supplement in PC magazines, which still had million circulation, and economic titles. Potential customers could contact us, get a data sheet, addresses were passed on, qualified, and small software providers got a diskette, as there was no online transfer yet. With this diskette, he could directly contact his potential interested parties, and yes, that was very innovative for the time. We won the German Direct Marketing Award in gold and were very proud of this system, and it was profitable.