K. Jhanwar, managing director of UltraTech Cement, stated in June 2023 that decarbonisation is a key value driver for his company. He said UltraTech has board-approved schemes and an internal carbon pricing mechanism for investments. Jhanwar noted the company focuses on efficiency improvements and the use of alternative fuel from municipalities, and has entered a collaboration with Coolbrook technology for kiln electrification. He expressed optimism that the industry can achieve net-zero emissions by 2050. Jhanwar also discussed industry-wide challenges, calling for government policy support to create an ecosystem for waste segregation and transportation for use as fuel in cement kilns. He said pilot projects on carbon capture, utilization, and storage (CCUS) require government grants or financial support. Jhanwar noted that the Global Cement and Concrete Association (GCCA), where he serves as a founding board member, has created an India chapter that has raised issues with the government, which he said is now supporting discussions on CCUS.