Richard Kirkman16:38
Probably the most notable is the advent of generative AI, which has come to the fore in the last 12 months. We've been talking about digitalization, AI, and machine learning for the past 5-10 years, but overnight it's become available to all users. A day doesn't go by without me receiving emails saying they can solve all problems with generative AI. We've quickly concluded this is a data-led solution. We've been investing in collecting and storing our data for the past 10 years securely and structurally, which enables us to use this new technology for gaining insights and deploying actions. That will make a big difference, not only in water, but because of the long-standing data we have, it's going to be powerful. In terms of physical technologies, we always have something on the horizon. We have a large water technologies group at Veolia. One I like is the barrel, a desal barrel, which is a plug-and-play desalination technology from Sidem, part of Veolia. It has a smaller footprint, can be quickly deployed, and desalinates water better. Existing water treatment technologies are robust and unlikely to become obsolete. They will leverage gen AI capability for data usage, with more monitoring points becoming cheaper. At the same time, there are emerging contaminants to contend with. So, there's technology evolution in the mix.