In a September 2020 interview with The Next Database Platform, Sherman Ye, founder and CEO of Vesoft (the commercial entity behind Nebula Graph), discussed his background and the company's positioning. Ye stated that he began working on graph databases at Facebook in late 2011, and later worked at the financial division of Alibaba, where he said the transaction data network was "way more than Facebook" and "the largest transaction network in China or pretty much in the world." He described the graph database market as having no dominant player, and said Nebula Graph's advantage comes from experience handling large-scale data. Ye said Vesoft's initial target customer sector was internet companies, explaining that these customers are "more willing to access the new technology" than traditional financial institutions and tend to have stronger technical teams. He attributed this choice to the internet sector's openness to new technology and its technical capabilities.